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    Digital Marketing Executive - edinburgh, United Kingdom - Busy B

    Busy B
    Busy B edinburgh, United Kingdom

    3 weeks ago

    Default job background
    Full time
    Description

    Digital Marketing Executive

    Full time, salary based on previous experience

    Based in central Edinburgh office (hybrid working week - 2 office days)

    Reporting to Head of Sales & Marketing

    Are you a talented and experienced Digital Marketing Executive? Busy B is a well-loved stationery brand based in central Edinburgh. Founded 25 years ago, this thriving business creates cleverly designed and stylish products that help busy women get beautifully organised and ready to enjoy life. This is a hugely exciting opportunity for a digital marketeer to help grow brand awareness and sales on We are looking for a highly organised and proactive individual to join our friendly and talented team and play a key role in shaping the development of the brand online.

    Key Responsibilities:

    Ecommerce

    Develop and execute the digital marketing plan across all channels to deliver company objectives and targets, scheduling content creation in advance

    Create and drive website development projects, working with external agency as required

    Update and improve Busy B's consumer and trade websites, merchandising pages to maximise sales performance

    Support and deliver website sales and digital marketing targets

    Leads on errors identified on site and works with external agency to resolve, escalating where required

    Create and analyse performance data and complete weekly tracking reports against agreed KPIs

    Input into consumer acquisition plan and support our digital marketing activity including SEO, paid ads, email, working with external resources as required

    Work closely with the external warehouse, updating on all website / product promotional plans

    Responsible for all updates to the consumer and trade Magento websites, ebay and new marketplaces as required including uploading all new season products and updating stock

    Create promotional offers in Magento and ensure T&C's are accurate to enhance profitability

    CRM

    Lead our CRM and email marketing initiatives, including weekly newsletters and email automation journeys, ensuring a focus on device and best practice

    Look for opportunities to cleanse the data and add to our growing database

    Testing email layouts

    Digital Marketing

    Plan the monthly performance marketing budget, in line with ROAS objectives and return

    Manage our Influencer and PR Outreach, building relationships where possible

    Work with the paid media expert

    Implement the SEO plan/content

    Shared Digital Tasks

    Customer service across social and inbox

    Assist with market and product research when required

    General administrative in support of customer service peaks/digital workload is lighter; telephone answering, post, recycling, stationery etc.

    Required Skills & Experience:

    2+ years' experience working in digital marketing

    Proficient in using an eCommerce CMS system like Magento, Wordpress, Shopify or similar

    Experience using Analytics & trends to spot areas for website improvement and opportunities for sales growth

    Experience using email marketing platforms like Klaviyo

    Experience tracking and reporting sales figures and working to a target

    Strong understanding of eCommerce lifecycle and working in a fast paced environment

    Experience and broad understanding of SEO principles

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