- Build and operate all CRM automations successfully and effectively, independently handling the day-to-day management of Iterable.
- Deliver growing levels of engagement, conversions, and improved performance across email, push and other cross-channel communications.
- Conduct all campaign optimisation, driving an 'always on' test and learn approach to improve user retention and engagement rates and drive long term user loyalty.
- Produce performance reports, measuring against KPIs and forecasts, sourcing the relevant data and translating it into actionable insight.
- Maintain & monitor data quality, domain reputation and inbox placement.
- Compile campaign copy and manage the visual execution of campaigns.
- Apply operational best practice across all channels, ensuring best-in-class campaigns are delivered whilst being aware of competitor activity and technology developments.
- Manage all campaign testing and tracking.
- Support the CRM Manager on larger scale projects, such as introduction of new channel touchpoints and transformation of user journeys.
- Work closely with the MarTech Product Team to ensure we adopt smart & effective management of the Iterable platform.
- Minimum 3 years' experience in a CRM role in a B2C/DTC market.
- Proficient in CRM software, such as Iterable, Braze or Klaviyo.
- Highly analytical and able to independently source and translate data.
- Strong communication skills with the ability to work with technical and non-technical stakeholders.
- Effective problem-solving skills.
- Experience in understanding and modifying HTML code.
- Operates in a well organised manner with minimum supervision.
- Excellent communication skills and commercial acumen.
- Experience in operating additional channels outside of email (e.g. push, SMS, WhatApp)
- Experience in using tools such as Atlassian and Tableau.
- Ability to confidently handle data feed logic and JSON data.
- 23 days annual leave, plus additional days for length of service and your birthday
- Regular team incentives and social events, including annual Christmas and Summer parties
- Staff Gift Shop
- Life Insurance and Company Pension
- Employee Assistance Programme (Mental Health & Well-being support)
- Great culture and work environment
- Access to MediCash
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Senior CRM Executive - Fleet, United Kingdom - CV Library
Description
At CV-Library we have a clear vision. We want to help the world to work by matching job seekers and businesses on the global platform they need to succeed.
We are guided by our mission to help people find jobs and develop their careers and we help businesses find the talent they need to reach their goals. We also live by this mission when it comes to our own teams, as we hire top talent and develop our best people to maximise their potential across the CV-Library group.
These guiding principles and the work they inspire make us who we are We have a fun and vibrant culture where results are expected, recognised, and rewarded.
We are currently looking for a Senior CRM Executive to join our thriving team who will be responsible for the day-to-day execution and management of our automated, candidate-facing marketing campaigns which are delivered through our ESP platform, Iterable.
This is an exciting role that involves delivering the best user experience and through this growing, retaining, and managing our job seeker audiences.
About you
You are an experienced CRM Executive, familiar with a fast-paced, agile working environment. You will have strong functional skills coupled with a creative eye and be highly effective at delivering campaign briefs, problem solving and dissecting data. You are curious about campaign results, able to quickly measure performance and identify the next opportunity.
Responsibilities
Requirements
Required Skills
Desired Skills
Benefits
If we haven't already captured your interest and sparked your excitement at the prospect of joining us, then perhaps the below will:
At CV-Library, we are a team. We welcome the best talent to work for us, irrespective of race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability (visible or non-visible).
We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.
