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Sales Representative
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Sales Development Representative
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Entry Level Marketing and Sales Representative - Farnborough, Hampshire, United Kingdom - The Marketing Practice
Description
The Marketing Practice is an agency for the new, integrated era of B2B. We have around 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term. Our clients are some of the world's biggest tech brands and fast-growth challenger firms.The Sales Development Representative (SDR) plays a pivotal role in the sales cycle by identifying and qualifying pipeline opportunities for the sales team.
They are responsible for initiating contact with key contacts in the target organisation's buying cluster, nurturing potential prospects, arranging qualified appointments for the sales team and ensuring that sales conversion metrics are achieved.
Data Management:
Ensure appropriate completion of the database regardless of the data source (TAL, webinar/event attendees, content syndication, adverts etc) and look to enrich where possible.
Research:
Liaise regularly with the relevant Account Executives (AE) to identify areas for advancement, conduct ongoing research into each account's key business drivers and identify relevant target contacts from their buying cluster.
Outreach:
Initiate contact with prospects through personalised outreach efforts (phone, email, InMail, etc) to invite them to virtual and regional events.
Where appropriate, profile their existing infrastructure, introduce the company's products or services, qualify their interest, and schedule appointments or demos for the sales team.
Maintain ongoing communication with prospects to build relationships, provide relevant information, and guide them through the sales funnel. Utilise CRM tools to track interactions and ensure timely follow-up. Keep accurate records of all activities and update CRM systems regularly.Collaboration:
Work closely with the sales team to understand their needs, gain feedback on opportunity quality, understand how each opportunity is progressing or why it has stalled, and coordinate handoffs of qualified opportunities either to the AE or designated partner.
Collaborate with marketing teams to align outreach efforts, provide feedback on effectiveness and help refine marketing collateral. Attend sales meetings and spend one day per week at the client's site to foster greater relationships.Continuous Learning:
Stay informed about industry trends, market dynamics, and the competitive landscape to effectively position the company's offerings and adapt sales strategies accordingly.
Participate in ongoing training programmes to enhance sales skills and product knowledge.Proven experience in account-based marketing or demand generation
Familiarity with CRM and marketing automation tools
Competent in researching accounts and mining appropriate contacts to targets utilising tools like Cognism
Generous and flexible holiday allowance ("Plentiful PTO")
Private healthcare and dental insurance
Salary sacrifice pension scheme and support on financial health through our pension provider
Parental leave – primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months
Use our portal to access discounts and cashback at plenty of retailers
Cycle to work scheme
Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
Employee focus group, Social Impact and MOSAIC team supporting our diversity and inclusion commitmentsTeam, office and regional socials
Great growth opportunities (our CEO and other senior team members started out here in entry level positions)
At The Marketing Practice we are dedicated to building a diverse workplace based on merit, great work ethics, and character.