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    Director of Digital, Data - United Kingdom - Zenithoptimedia Services Ltd

    Zenithoptimedia Services Ltd
    Zenithoptimedia Services Ltd United Kingdom

    3 weeks ago

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    Description

    Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

    We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

    We believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive innovation in the work we do for our clients.

    We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups.

    Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

    Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

    We are looking for an Ad Tech Director who possesses a combination of strong analytic, problem solving and client facing skills, married to deep technical knowledge of advertising, retail media and commerce technology platforms.

    The role requires the ability to seamlessly support the Zenith Global team with ad tech enabled solutions and services.
    Ad Tech Vendor Strategy
    Gathering Business Intelligence/Insights on varied ad tech platforms to ensure strong knowledge within agency teams and clients leveraging internal and external sources
    Conducting research across clients tech stacks to develop ad tech strategic initiative opportunities and requirements (vendor testing, product testing, etc.)
    Develop Ad tech roadmaps for our clients transformation agendas and maximising value of chosen ad tech platforms
    Ad Tech Vendor Governance
    Scaling ad tech vendor best practice/guidance materials across local market teams and escalating related questions and feedback
    Facilitating global ad tech vendor-specific based on clients needs
    Ad Tech Vendor Configuration and Strategy
    Lead ad tech platform architecture and integration with client chosen mar tech, retail media and commerce technologies
    Support Performance Hub enhancing advertising technology solutions for performance campaigns across commerce, retail, search, social and
    Ad Tech Vendor Maintenance
    Together with ad ops and activation teams ensure best practise are leveraged to maximise impact and value of chosen ad technology platforms
    Deliver innovative data and tech consultancy with Global Data lead and Managing Partner across EMEA and ROW ensuring future readiness of our clients organisations
    Support on new business, providing direction on responses for data and tech responses with Managing Partner
    Proven experience in ad tech and digital strategy
    Experience in ad ops and digital activation across global platforms
    Deep understanding of Google Marketing Platform technologies
    Experience with cloud data bases and CDPs is a plus
    Excellent time management and problem solving skills
    Extensive experience inad tech, with a strong focus on cross device and omnichannel consumer experience, and client facing experience
    In addition to the classics, Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;

    WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.

    REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.

    BENEFITS 24/7 helpline to support you on a personal and professional level.
    Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
    FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.

    FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.

    GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

    Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

    If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.

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