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    Content Manager - London, United Kingdom - Russell Tobin

    Russell Tobin
    Russell Tobin London, United Kingdom

    1 week ago

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    Description
    Content Adaptation Manager – London – 6 months contract – French speaker

    Position Purpose:

    The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.

    This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.

    The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand.

    The Content Adaptation Manager will be also in charge of a process on the line between CX Engagement & Channel Team and Content Hub Production team, making sure the briefs are received, uploaded to Fuse and managed with clear understanding on the localization ask.


    Major accountabilities:

    Work with Cx Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets – this can mean existing content adaptation or/and creation of channel specific content from scratch based on Cx Strategy & Design Master Asset story.

    Brief Content Hub Production Team on content production and manage the rounds of changes with Asset Owner
    Support adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets
    Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions
    Work together with Content Hub and Cx Activation Director to agree on engagement plan delivery via localization


    Minimum Requirements:
    Marketing and content savvy combined with strong Project Management skills to be able to manage multiple workflows at the same time
    Experience with content adaptation work either in creative agency or on a customer side
    Solid understanding of content quality aspects to be able to drive Agency deliverables on time and with the right quality
    Experience with working with DAM/MLR tools
    Fluent In French


    Desirable Requirements:
    Firm understanding of the regulatory environment in marketing to HCPs
    Demonstrated strong skills in oral and written communication, project management
    Highly collaborative, ability to interact and partner with Agencies of choice
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