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    Senior Brand and Marketing Manager - Reading, Berkshire, United Kingdom - Omega Search Ltd

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    Description
    Omega are recruiting for a brand new Senior Brand Manager to join a growing Pharmaceutical company. Your focus will be customer-centric, thinking beyond traditional marketing strategies to ensure our offerings truly meet customer needs. You'll work closely with both Field and Head Office teams for effective communication and co-creation of innovative solutions.
    Co-creating strategic plans and promotional activities based on customer insights to achieve sales goals and brand objectives.

    Owning and implementing key national and regional omni-channel marketing tactics and running the completion and implementation of the UK/IE tactical plan, including tracking, budget management and reporting/evaluation.

    Building partnerships with key stakeholders (HCPs, payors, accounts) to foster engagement.
    Analysing sales performance, KPIs, market trends, and investments to meet sales objectives and support our insight-driven approach.

    Collaborating with Regional Business Directors and Medical Managers to synchronize commercial and medical team efforts, sharing best practices and maintaining effective communication.

    Overseeing agency partners to ensure creative excellence within budget.
    Contributing to the creation of brand plans and mid-year reviews at headquarters level.
    Upholding the highest standards of quality and compliance according to ABPI, IPHA, HPRA, EFPIA standards, and company SOPs.
    Minimum 3 years of brand management experience in the pharmaceutical industry.
    Skilled in testing and optimising new marketing channels for improved engagement and results.
    Demonstrated ability in strategic planning, customer segmentation, product positioning, and executing multi-channel marketing campaigns.
    Adaptable to working in fast-paced, priority-shifting environments.
    Knowledgeable in using market insights and research to inform business strategies.
    Analytical abilities to evaluate marketing performance, focusing on ROI and providing actionable feedback.
    Familiar with current regulatory standards (ABPI, IPHA, EFPIA, MHRA).

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