- Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs
- Build strategic optimisation and testing framework to deliver outstanding results
- Test new technologies, data, and betas to deliver innovation
- Create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget). Campaign management within DSPs is not part of the role
- Evaluate new opportunities for programmatic media buying for IPG clients
- Consult with clients and IPG agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services
- Develop relationship with Kinesso campaign engineering team
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client's objectives
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics
- Deliver insight into delivery and performance implications of campaign constraints
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
- Define campaign architecture for optimum tactical execution in DSPs
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
- Liaise with agency teams on campaign performance and reporting
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Fundamental knowledge of ad targeting methodologies
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
- Experience with statistics and related analysis methodologies
- Ability to investigate, analyze & solve problems, and clearly communicate results
- MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
- Desire to work in an entrepreneurial atmosphere and be a self-starter
- Eagerness to get hands-on to figure out how things work
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Ability to work collaboratively as part of a cross-functional team
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more
-
Director/associate Director
1 week ago
The Foundry - Original London, United KingdomOur client, a mid-sized consultancy, part of a larger privately owned group, has a thriving Healthcare Practice that has seen phenomenal growth over the last three years, due to a combination of reputation, a first-class team and some super-clever positioning. · As a result, the ...
-
Associate Director
1 week ago
Reuben Sinclair London, United Kingdom**Job type**: · - Permanent**Emp type**: · - Full-time**Salary type**: · - Annual**Salary**: · - Negotiable**Location**: · - London, UK**Job published**: · - 31/01/2023**Job ID**: · - 37165**Associate Director - Luxury PR role for** · This communications agency specialises in com ...
-
Associate Director
3 weeks ago
Novax Recruitment London, United KingdomAssociate Director required by this leading, asset management and investment firm, specialising in the Asian/Far East renewable energy sector. The Associate Director will be supporting the Infrastructure Asset Management business, working closely with theHead of Valuations and Fi ...
-
Associate Director
1 week ago
Amida Recruitment Limited London, United KingdomAssociate Director - Project Management · - Construction and Property projects · - New Build Hotel · **Associate Director - Project Management - Construction & Property** · **London** · **New Build Hotel** · **- 80k · - 100k plus package** · Amida are looking for someone to fill ...
-
Associate Director
2 weeks ago
Amida Recruitment Limited London, United KingdomAssociate Director - Project Management · - Construction and Property Experience only · - Higher Education Projects · **Associate Director** · **Higher Education **Projects** · **London** · Our client, an indepedent consultancy are currently expanding their team and are seeking a ...
-
Associate Director
2 weeks ago
Finance Earth London, United KingdomFinance Earth are looking to recruit an Associate Director to help our growing environmental impact investment advisory and transaction teams. The role offers the chance to work with market leading clients on the cutting edge of the emerging conservation investment market in the ...
-
Associate Director
3 weeks ago
eFinancialCareers London, United Kingdom**Associate Director** · A leader in financial advisory and consulting looking for a **Associate Director**to help spearhead their Digital modernisation team. You will have significant experience in delivering emerging tech into the Retail banking sector and as a result this oppp ...
-
Associate Director
3 weeks ago
Harnham London, United Kingdom**QUALITATIVE ASSOCIATE DIRECTOR** · **UP TO £55,000, Pension, hybrid working, 25 days holiday** · **LONDON** · I'm working with one of the largest research consultancies in the world on an Associate Director position within their qualitative team. This role presents the opportun ...
-
Associate Director
1 week ago
Finance Earth London, United KingdomFinance Earth are looking to recruit an Associate Director to help our growing environmental impact investment advisory and transaction teams. The role offers the chance to work with market leading clients on the cutting edge of the emerging conservation investment market in the ...
-
Associate Director
3 weeks ago
Aspire London, United KingdomAre you a Senior Insights Manager looking to move into an Associate Director role that's characterised by an exciting level of diversity? Or perhaps you're a media expert looking to contribute your unique insights in creative and challenging ways? BecomeAssociate Director for one ...
-
Associate Director
2 weeks ago
Beach Baker Property Recruitment London, United Kingdom**Valuation Surveyor - Associate Director (Trading/Alternatives)** · **London** · **£60k-£75k base** · My client is seeking an Associate Director in their Alternatives team to be involved in Trading Valuations. · With 32 regional offices, my client has a great outreach with regio ...
-
Associate Director
1 week ago
Future Find London, United KingdomFuture Find London, United KingdomPosted 4 hours ago Hybrid Permanent £70k - £100k · - Posted by · - David Robertson- Founder at Future FindFollow · - Associate Director | Deal Execution | Origination | Debt Finance | Corporate Lending | Commercial Loan | SME & Mid-Market | New D ...
-
Associate Director
1 week ago
Conrad Consulting London, United Kingdom**£70,000 - £80,000 per annum (Permanent)**: · **City of London**: · Are you ready to drive your career forward by stepping into a fantastic new role as an Associate Director? · We are working with an established multi disciplinary engineering consultancy who, due to an expanding ...
-
Associate Director
1 week ago
Eames Consulting London, United KingdomAssociate Director - Marine Claims · London · Eames are currently in partnership with a well-regarded Lloyd's Broker on the appointment of an Associate Director within their Marine Claims Team. · The successful individual will play a vital part for all Marine Hull and Machinery C ...
-
Associate Director
2 weeks ago
Media Contacts London, United KingdomJob reference: 27156a · A growing net zero transition practice of one of the friendliest and most innovatice PR and policy agencies in London is looking for a senior account director or associate director who can help manage their business and growth. This agency's clients are pi ...
-
Associate Director
2 weeks ago
Harnham London, United Kingdom**ASSOCIATE DIRECTOR - HEALTHCARE** · **Up to £65k, Pension, hybrid working** · **LONDON BASED** · We're working with one of the largest healthcare research consultancies in the world. You'll have the opportunity to work with some of the biggest names in the healthcare/pharmaceut ...
-
Associate Director
3 weeks ago
Frontier Economics London, United KingdomFrontier Economics is an economics consultancy that tackles the big questions facing governments, businesses and society. We help our clients to analyse and understand their markets and to formulate strategies based on sound economics. The methods and models we use are often comp ...
-
Associate Director
2 weeks ago
Eden Brown London, United KingdomOur client is a world renowned multidisciplinary consultancy looking for an Associate Director to join their carbon and net zero advisory team. · As an Associate director of Net Zero youll join the Sustainability & Carbon team getting to collaborate with over 200 experts in the g ...
-
Associate Director
3 weeks ago
BCW UK London, United Kingdom**Requirements**: · BCW are looking for a talented Associate Director to join their senior management team and fast growing Healthcare practice. · The recruited Associate Director will be responsible for working with their fellow senior management team colleagues to proactively l ...
-
Associate Director
2 weeks ago
Tempest Jones London, United Kingdom* Project Director · - London · - Competitive salary + package · Associate Director - Construction & Property Consultancy · London · Competitive salary + package · Our client are independent, creative project managers who solve complex problems and provide solutions to make lives ...
Associate Director - London, United Kingdom - IPG Mediabrands
Description
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at
Role Description
Your role will be to support the Kinesso Client S ervices team in the account management of programmatic display, mobile , audio, OOH and video campaigns across Kinesso clients .
Key Responsibilities
Desired Skills & Experience
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: