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    Social Media and Content Specialist - Plymouth, United Kingdom - Princess Yachts

    Princess Yachts
    Princess Yachts Plymouth, United Kingdom

    2 weeks ago

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    Description

    Location

    Newport Street, Plymouth

    Working Hours

    8.30am - 5pm Monday - Thursday

    8.30am - 4.30pm Friday

    Main goals and objectives

    Responsible for the content (& creation), execution and management of the Princess social media channels ensuring that the brand is correctly represented across all platforms; Support the management of the recruitment social posts and website; Support marketing communications activities including internal, external communications, and digital communications. To work closely with the senior marketing team to support the implementation of the global communications strategy.

    Responsibilities / Tasks

    • Ensure that the wider business goals and communications strategy is effectively executed through all social media channels.
    • Creation of compelling & engaging content for use on social media channels
    • Support the execution of information release both inside and outside of the organisation as part of the communications strategy
    • Ensure that new products are communicated in an effective and timely fashion inline with the Global Communications Strategy
    • Support communication on existing products throughout their life cycle
    • Support creative communications – internal & external across all departments through creation of marketing material
    • Support activities of external film agency -delivery of company & product films for internal and external use

    Printed Communications:

    • Support the production, creation and delivery of all communication materials

    Internal Communications:

    • Support the HR & HS&E teams with the creation, production of all online and offline communications
    • Recruitment advertising & digital uploads

    Digital

    • Production of digital brochures including image formatting & copywriting
    • Website – content creation / editing of images and photographs

    Social Media

    • Execute the social media strategy under the guidance of the Head of Communications
    • Monitor and leverage distributor and partner social media activity
    • Social listening
    • Creation of content to support exisiting and new product launches
    • Work with the rest of the Communications Marketing team to organise and execute the creation of assets to support event and product communication.
    • Email marketing
    • Support the delivery of all digital communications

    Film

    • Support video production & oversee editing of film outputs by film agency
    • Informing on sizing, length of video and timing
    • Abilty to edit cutdowns for use on social media channels
    • Advise on appropriate content requirements for social media

    Media

    • Work closely with the media agency to deliver artwork and content required for media placement & digital advertising
    • Work with media agency to supply assets for social media advertising plan – inc post boosts

    PR:

    • Work with the rest of the Communications Marketing team, Product Planning team and wider business for the delivery of all content for new product press releases
    • Support the execution of all media events including product launch events, media factory visits, media events and sea trials

    Main competency:

    • Marketing / Business degree or industry experience
    • Excellent IT skills including MS Office and Adobe Creative Suite (Photoshop Illustrator; Premier Pro and Lightroom)
    • Experience with Social Media channel management, strategy and content creation essential
    • InDesign and Photoshop skills to a high competency level

    Social Competency

    Personal Competency

    Technical Competency

    Communication

    Teamwork

    Planning and Organisation

    Flexibility

    Strong MS office and Adobe Creative Suite skills (inc Photoshop Illustrator; Premier Pro; Lightroom & Indesign)

    Taking Responsibility

    Initiative

    Problem Solving

    Innovation

    Social Media Channels Marketing Knowledge

    Communications skills (written/spoken)

    KPIs

    • Successful execution and growth of social media prescence across all channels under the direction of Head of Communications
    • Successful creation of engaging product content for digital use (internal & external use)
    • Successful engagement and management of media
    • Growth of international brand profile
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