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    Marketing Content Lead - London, United Kingdom - ITR Partners

    ITR Partners
    ITR Partners London, United Kingdom

    4 days ago

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    Description

    Job Description

    We are working with an award winning tech company who are leaders in it's industry, the SaaS technology leverages AI and computer vision to modernised traditional project management methods. The platform automatically generates accurate, unbiased data and actionable metrics crucial for decision making. Enhancing visibility and control for teams they have set new standards for efficiency and productivity, effectively minimizing delays and ensuring projects are completed on time and within budget.

    With a new CMO onboard we are expanding the team and looking for a Marketing Content Lead to join the growing team. Currently at Series C and has expanded across 3 continents there is no better time to join.

    We are looking for someone who still loves to write and lead a team of 2, the ideal person is someone who has a direct writing style, can translate technical solutions, from a B2B SaaS background and Native English or American English.

    This person will have a clear path to Head of Content, we are also open to speaking to people already in a Head of Content role.

    This role will involve:


    • A Player-Coach approach to content creation: combining hands-on content creation with coordinating content creation across a pool of in-house writers, domain experts and freelance contributors and influencers.


    • Developing and effectively executing a comprehensive content strategy that aligns with the company's goals, including land & expand initiatives.


    • Establishing and maintaining the content editorial calendar, ensuring a consistent flow of high-quality, valuable content.


    • Developing a wide variety of content types, including long-form thought leadership content & whitepapers, blog posts, emails, video scripts, and social media content, among many others.


    • A versatile writing style that can adapt to support both data-driven long form content (such as studies, reports and whitepapers), as well as social-first content and micro copy.


    • Geeking out on number crunching for data driven content.


    • Owning & optimising organic content across organic social as well as SEO.


    • Collaborating with the product, marketing, and sales teams to produce relevant content that meets the needs of our audience and supports product launches and promotional campaigns.


    • Analysing content performance metrics and user insights to optimize strategies for increased engagement and conversion rates.


    • Staying up to date with industry trends, competitive landscape, and content marketing best practices to continuously improve content effectiveness.


    • Ensuring all content reflects the company's brand voice, style, and messaging consistently.

    Qualifications:


    • preferably in the SaaS or technology sector.


    • Proven track record of developing and executing successful content strategies that have led to measurable business results.


    • Strong leadership skills, with experience managing a team of content creators.


    • Excellent written and verbal communication skills, with the ability to craft compelling stories that engage and convert.


    • Deep understanding of SEO, content marketing, and digital marketing strategies.


    • Ability to work cross-functionally and collaborate with teams across the organization.


    • Creative thinker with strong analytical abilities to measure performance and adjust strategies accordingly.

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