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    SEO Executive - London, United Kingdom - Frasers Group

    Frasers Group
    Frasers Group London, United Kingdom

    1 week ago

    Frasers Group background
    Full time
    Description

    Company Description

    At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.

    Please note, this role would be based 4 days in our London office, 1-day WFH.

    Job Description

    The SEO Executive is a vital part of our growing and dynamic digital marketing team. The person will report to the SEO (site) Manager and work closely with the rest of the SEO team, as well as the wider digital team, trade, editorial and marketing teams.

    Key responsibilities are helping to improve and drive customer engagement, traffic and revenue of sites, and help to improve brand SEO rankings. You will be expected to keep on top of the trends within the sports & fashion industries, monitor and report on rankings and perform keyword research.

  • Improve site architecture through the implementation of internal links and website styling.
  • Conduct keyword research to support the implementation of swiping links, using SEO guidelines to increase web traffic.
  • Identifying and fixing common technical errors - including broken links, redirects
  • Keep abreast of industry-related topics
  • Help populate SEO buying guides template with new content and images
  • Analysing website content performance and making recommendations
  • Monitoring competitor strategies to ensure we are always leading from an SEO perspective
  • Experience with keyword research and strategy, daily optimization
  • Help with day to day SEO tasks and over all site hygiene

    • Qualifications

  • Excellent attention to detail
  • Always aligning with SEO best practice guidelines and our brand strategies to support natural search rankings
  • Ability to self-manage and keep track of multiple projects
  • Ability to meet deadlines
  • Genuine passion for SEO and online marketing
  • Good understanding of SEO best practice is desirable
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