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    Marketing Director UK&I - Banbury, United Kingdom - Barry Callebaut

    Barry Callebaut
    Barry Callebaut Banbury, United Kingdom

    1 week ago

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    Description

    Marketing Director UK&I (Maternity Cover)

    Location:

    Banbury, GB, OX16 3UU

    At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond

    Marketing Director defines Barry Callebaut marketing strategy for food manufacturers in the UK&I and leads its execution to achieve the UK&I Gameplan and commercial objectives. Together with your team, you partner with the commercial, R&D and Academy departments in order to create a commercial engine, delivering impact for our company and our customers

    Key Responsibilities

  • Shape and execute wining portfolio and innovation strategy, including regional innovation funnel
  • Shape and execute impactful segment plans
  • Shape differentiating customer journey to address the needs of all customers in the region across market segments
  • Create and deploy communication channel strategy to deliver commercial objectives
  • Ensure that commercial strategy and marketing plans are fueled by powerful consumer and customer insights
  • Build a high performing regional marketing team
  • Liaise with cross functional teams across the organization to ensure that marketing strategy and activities are aligned with commercial priorities

    • About you

  • Masters in Economics/Business/Food Engineering
  • 10y+ of experience in Brand/Category Marketing/NPD in B2C
  • Experience in developing marketing mixes for innovations and bring innovations to market is a must
  • English (full proficiency). Any other European language is a plus.
  • Creating & implementing mid and long term business growth strategies based on market insight
  • Working with creative partners to develop appealing and differentiating brand assets
  • Innovation development, management, launch & activation
  • Communication channel strategies, 'digital first' customer journey
  • Deep understanding of key challenges of B2C companies, private label producers as well as retailers
  • Experience of working in a multi-cultural international environment
  • Brand and portfolio architecture
  • Translating market and consumer insights into appealing concepts and actionable plans
  • Analytical skills
  • Digital Marketing
  • Communication skills
  • Creativity and passion for food
  • Strong business acumen

    • Please note, this role is for Maternity Cover and would be approximately a 18 month fixed term contract.

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