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    Head of Marketing/hybrid/remote - London, United Kingdom - Solar Media Limited

    Solar Media Limited
    Solar Media Limited London, United Kingdom

    5 days ago

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    Description
    Marketing Executive, Events, Clean energy

    Solar Media Ltd provides the most authoritative independent and valuable information for the rapidly growing international solar, storage, and electric vehicle industries; online, in print, through market intelligence, and in person.

    We are known as leaders within the renewable sector and if you feel strongly about the future of energy & transport and want to play an important role, look no further.

    Our portfolio of live events exists to drive innovation, collaboration, and partnerships in the indisputably growing renewables and EV sectors.

    This is an exciting opportunity for a Marketing Executive to continue their event marketing career in a fast-paced global B2B media company that reaches the entire clean energy industry.

    This is an exciting role with the opportunity to develop your marketing skills further including but not limited to; partnership development, lead generation, analysis & reporting, social media and content marketing.

    Our diverse portfolio of global events brings together decision-makers throughout the clean energy value chain.

    You will play an integral part in the marketing team, working with all of them to help plan, coordinate, and execute our marketing plans to ensure our products reach the right people at the right time.

    You will be involved in the full marketing mix and learn everything from building emails to building out marketing plans and strategies to become a Marketing Manager within 12-18 months.

    You will report to the Marketing Director with your focus initially on external marketing. Understanding the market, finding the best partners to work with, and securing media partnerships. Then building out social media to help support the ongoing marketing event plans.
    As a Marketing Executive, you will be responsible for:

    Conceiving and developing efficient and intuitive marketing strategies
    Design, test, and implement successful marketing campaigns and own their implementation from ideation to execution
    Develop strategies and tactics to get the word out about our events and drive qualified leads to our sales team
    Produce valuable and engaging content for our website that attracts and converts our target groups
    Craft clear event marketing copy for diverse marketing distributions (brochures, emails, websites, social media, etc.)
    Run a gap analysis after marketing briefs
    Come up with creative solutions to fill data gaps and optimize data-build projects
    Design and implement direct email marketing campaigns
    Analyse campaign performance, make recommendations, and implement improvements
    Perform research on current social media trend
    Collaborate with other teams, like sales and production to optimise campaign success and ensure brand consistency
    Communicate with social media followers, respond to queries on time, and monitor comments
    Suggest and implement new social media features to develop brand awareness, like promotions and competitions
    Stay up-to-date with current technologies and trends in marketing, design tools, and applications
    Have had some demonstrable experience in event marketing
    Have 'high energy' and is enthusiastic
    Be a team player and happy to help the team where necessary
    An awarding winning Events teams


    • Support, training, and coaching to allow you to develop your skills and build a highly successful career
    • Fantastic career opportunities within the wider business for stellar performers as we continue to grow worldwide
    • Fresh, vibrant serviced WeWork office based in Victoria with many member benefits including in-house coffee barista, table tennis, pool table, wellness rooms, and online/in-store discounts
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