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    Marketing Communications Manager - Edinburgh, United Kingdom - Creative Entrepreneurs Club (CEC)

    Creative Entrepreneurs Club (CEC)
    Creative Entrepreneurs Club (CEC) Edinburgh, United Kingdom

    2 weeks ago

    Default job background
    Description
    Push the Boat Out 2024

    Location :
    Remote with regular meetings (including in person) and onsite during festival

    Hours :
    Flexible to meet needs of festival

    Contract type:
    Freelance until Feb 2025

    Push the Boat Out:

    Edinburgh's International Poetry Festival is a new platform for poetry, spoken word and performance which is entering its 4th year in 2024, and our first as a registered SCIO.

    It will take place in November 2024 in Summerhall, Edinburgh, with online and in person events.

    We also have a growing year round programme including our monthly open mic, Rock the Boat, and plans for other regular events.

    We want to recruit an exceptional candidate to create and implement our marketing strategy as our Marketing & Communications Manager on a freelance basis.

    The role will give the right candidate the opportunity to create and deliver an exciting marketing plan, contributing to the growth and profile of one of Scotland's most exciting new organisations all year round.

    work will ensure that the festival is enjoyed by the broadest possible audience and maintain high levels of engagement across the year.

    Applicants should have demonstrable experience of leading in a busy marketing role, ideally within an arts or festival environment.

    thrive on getting other people excited to be part of our festival and engaging a range of audiences across a variety of channels.

    You will report to the Director and will have some responsibility for selecting and managing our relationship with a PR company.

    Create and implement a confident, imaginative and engaging marketing campaign for PTBO, referring to our Audience Development Plan, which boosts the profile of the festival overall, the individual events within it and the year round programme.


    • With the Creative Producer and Designer lead on the creation and distribution of the overall festival brochure and other marketing collateral
    • Create engaging, consistent content across all PTBO social media channels and monthly newsletter, create schedules for the festival campaign and year round programme, and manage responsive/spontaneous social media content to ensure the reach and impact of each channel is maximized
    • Analyse and report on social media and website analytics to understand the effectiveness of the festival campaign and year round marketing
    • Work with the Website Designer to update the PTBO website ensuring all relevant information is communicated online.
    • Judiciously coordinate photographic/video documentation of the festival
    • Work with the team to ensure that the festival is 'well networked' and has a high profile locally and nationally, including creating targeted mail outs and other content, and Push the Boat Out is a Scottish Charitable Incorporated Organisation (SC
    maintaining a database of partner contacts and regularly liaising with them to ensure that cross promotional opportunities are maximized


    • Lead on coordinating print and digital advertising with media partners and through our social media channels
    • With the Director, liaise with our PR company to facilitate press and media opportunities for the festival overall and individual events with specific artists. Support response to any media enquiries or emerging communications issues.
    • With the Director, manage the marketing/advertising budget
    • Advise on evaluation to enable the success of the marketing campaign to be assessed
    • Contribute to the festival report
    • Coordinate invitations to the festival programme launch and opening night
    • Support stakeholder communications
    • Attend and support events as required, including the festival period
    • With the whole team, work towards an equalities-driven approach across the festival and ensure this is embedded in all areas of our work.
    • Provide wider, flexible support to the team as required including attending regular team meetings and individual meetings
    • Create clear lines of communication and information flow for the Director and other team members, developing clear updates and reports on progress, maintaining files in shared locations, and appropriately using designated software
    • Demonstrable experience of developing and delivering imaginative and complex marketing campaigns across multiple channels
    • Experienced in creating and distributing engaging content across a range of social media platforms and mailerlite.
    • Ideally, confident in creating visually appealing content using Canva
    • Experience of effectively coordinating and distributing print marketing
    • Understanding of the role of PR and experience of coordinating PR input
    • Excellent communication skills both written and verbal
    • Flexible, thrives on collaboration as an enthusiastic team player, as well as being someone who can work effectively on their own, managing their own time and priorities.
    Fee and contract
    £This is a freelance position, and we are looking for someone to start as soon as possible. You'll be able to work from home and flexibly around your other commitments, though regular meetings will be required both remotely and face to face, and you will be required to be in Edinburgh in the lead
    up to the festival, and during November 22nd to 24th for the festival itself.
    It is vital to understand and be comfortable working with the fluctuating needs of a festival, where there are some periods of intense activity (e.g. the key programming period, festival launch an lead up to and delivery of the festival itself) alongside quieter times.

    To give an idea of the scale of the role, for the duration of the contract there will be no more than two, small scale monthly events including Rock the Boat, and a monthly newsletter.

    We strive to foster an inclusive working culture. We encourage applications from all backgrounds and particularly welcome applications from those who are currently under-represented within the sector, including those from black and minority ethnic backgrounds, disabled candidates, LGBTQIA and/or those from a low socioeconomic background or requiring flexible working
    All candidates are expected to complete an anonymous equalities monitoring form.
    #
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