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    Communications Manager - Edinburgh, United Kingdom - Stafffinders

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    Description

    Are you an experienced Paid Media Manager looking for an exciting opportunity in a prestigious legal firm based in Edinburgh? Join our renowned client and take charge of their paid media campaigns to drive growth and visibility.

    Excellent annual salary of £50,000 - £60,000
    * 32 days of holiday, increasing with service

    • Employer enhanced pension
    • Life insurance
    • Private healthcare scheme
    • Progression and development opportunities
    • Discounts on gym membership
    Responsibilities in your new role as Paid Media Manager

    • Monitoring and adjusting keyword bids, daily and monthly budget limits, impression share, quality scores, and other key account metrics.
    • Analysing and interpreting website analytics and the performance of PPC initiatives and campaigns.
    • Conducting research and analysis of competitor advertisements to inform strategic decisions.
    • Developing compelling, user-centric content to drive lead acquisition.
    • Collaborating closely with the digital team to align strategies and maximise effectiveness.

    The ideal candidate for the Paid Media Manager role will have a minimum of 5 years of experience in a PPC-focused role and possess essential software proficiency in Google Analytics, Google Ads, Bing Ads, SEMrush, Supermetrics, Tag Manager and Hotjar.

    You will have varied channel experience across social media, content creation, SEO, web management and optimisation.

    A working knowledge of back-end website functionality is also desirable along with an understanding of offline conversion and reporting considerations.

    This position is only available to applicants who have immediate Right to Work in the UK and you will be required to provide evidence of such upon request.

    Stafffinders are operating as an Employment Agency for permanent positions and as an Employment Business for temporary positions #J-18808-Ljbffr


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