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    Product Marketing Manager - United Kingdom - ABBYY

    ABBYY
    ABBYY United Kingdom

    1 week ago

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    Description

    Job Responsibilities:

    • Develop product positioning and messaging that differentiates ABBYY Process Intelligence in the process mining, process discovery, and process analytics market
    • Sales/Partner enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of your products and solutions
    • Perform target market research; analyze customer needs and competitive products to: create effective product positioning and messaging; communicate product value to sales teams, develop sales tools. Be the expert on buyers/customers, how they buy and their buying criteria; be the expert on competition and how to win against them with the customers
    • Develop marketing, thought leadership, and sales materials/assets to support demand generation, customer journey, and thought leadership campaigns
    • Engage with leading analyst and consulting firms as our expert in process intelligence
    • Demand generation – support digital marketing with campaign strategies of the Demand Generation team that drive awareness, pipeline, and pipeline progression
    • Product launch – develop strategy and plans for new product launch and releases. In collaboration with cross-functional teams ensure successful execution / implementation of such strategies and plans. This includes content creation, messaging, briefings, and enablement
    • In conjunction with Product Management, prioritize product roadmap, features, updates, and maintenance for formal releases to the market and customers
    • Product Pricing – define and maintain an appropriate product price list to support the organization meet its business growth and sales revenue objectives for this product
    • Analyst relations – responsible for the ongoing briefing of industry analysts
    • Other duties as required

    Skills, Knowledge and Abilities:

    • 5+ years' professional experience in product marketing, product management, business/process analyst, or customer success with a focus on process mining, business intelligence, process management, or intelligent automation
    • Experienced in go-to-market strategies, sales methodologies, strategic lead generation, direct marketing mediums, and SFA/CRM technology platforms
    • Experience with Process Mining – Ability to be the expert in presenting our vision for Process Intelligence
    • Experience with SaaS and Cloud products or solutions
    • Strong understanding of process mining, process analytics, business intelligence and process management use cases, solutions, and products
    • Experience in conducting Market research and analysis – collection and analysis of data, and development of conclusions
    • Well versed in Product marketing – development of product positioning statements, messaging, launch plans, and collateral resources (product brochures and presentations), and presenting each of these materials
    • Background in communicating product requirements, go-to-market strategies, and technical information to development teams
    • Strong background and expertise in Process Mining, RPA, BPM, ERP, or Intelligent Automation
    • Excellent presentation and communication skills
    • Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial
    • Expertise in buying personas is required, including how they buy and their buying criteria, along with the ability to transfer that knowledge to the sales channel

    Education and Experience:

    • Bachelor's or foreign equivalent in CS, Engineering, Mathematics, Marketing, or closely-related
    • 15+ years in the enterprise software market of which 10+ year in the capacity of Product Management or Product Marketing and 5+ years' experience as a people manager
    • 15+ years' work experience in product marketing and/or product management with at least 10+ of those years in a field facing role for enterprise (B2B) software products

    Desired Qualifications and Skills:

    • MBA or Master's degree in related field a plus
    • Pragmatic Marketing Certified

    Domestic/international travel: 25-50% of time to meet with colleagues and customers, and to represent ABBYY at trade shows.

    Here are some of our local benefits:

    • 25 vacation days per year
    • Private health insurance
    • Private pension (up to 5% EE and 4% ER)
    #J-18808-Ljbffr
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