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    Growth Manager - Wimbledon, Greater London, United Kingdom - Kindred Group plc

    Kindred Group plc
    Kindred Group plc Wimbledon, Greater London, United Kingdom

    1 week ago

    Default job background
    Description
    Head of
    CRM(Regional) #LI-DG1


    Location:
    Wimbledon, London


    Reports to:
    Group Head of
    CRM

    Department:

    CRM
    Hours of work: 09:00 to 18:00 Monday to Friday
    The role

    Kindred Retention is on a mission to create the best customer experiences in the gaming industry setting us aside in a hyper competitive marketplace.

    Are you able develop and lead an ambitious, strategic and data driven Retention team within the competitive iGaming industry?

    As the Head of Customer Growth, you will be responsible for driving existing customer growth across multiple market focussed retention squads as well as formulating high level strategy, prioritising and approving multi-channel customer communication and reward strategies.

    A key element of the role is working closely with central and regional stakeholders to ensure core and market-specific objectives are met

    We are looking for people who can walk the fine line between commercial responsibility and having the emotional intelligence to get into the mind of the customer; understanding what motivates, frustrates, and delights them.

    Who you are
    You can inspire, drive and enable a team
    Setting out a strategy and making the complex digestible comes as second nature
    You can motivate other teams and stakeholders, bringing them with you to get projects delivered
    You are relentlessly focused on customer outcomes that drive commercial benefits
    You are a good person as well as a great manager
    You are data and driven and analytical in your approach
    You can brief and critique creative work effectively, giving the right steer and motivation
    You have a passion for whatever you're selling and a drive to understand your market and its customers
    You are restless and constantly looking to learn by experimentation and questioning received wisdom
    You can tell and sell a story, engaging your audience and building support
    You are extremely credible, authoritative and persuasive.
    Role responsibility
    Strategic oversight and guidance of the Retention and loyalty initiatives to all sets of customers across Customer Growth Squads
    Building trust and driving commercial outcomes for Kindred and local markets
    Lead, manage and develop the Squad leads and help them to become better managers and Retention experts
    Budget oversight for the Regional Retention and bonus budget
    Ensure initiatives are commercial, compliant, and responsible
    Ensure initiates are effective, bonuses are efficiently spent, and we are constantly testing, learning and optimising
    Work with regional stakeholders to understand competitive and regulatory context, commercial targets and shape a local strategy in line with core Kindred objectives
    Close co-operation with Commercial Stakeholders to understand constantly changing market conditions and assist local teams in delivering on their objectives
    Close cooperation between all regional team leads to share best practices across the markets
    Develop and optimise multi-channel retention, growth, and re-activation lifecycle campaigns
    Work closely with Analytics and Marketing Intelligence teams to enhance audience segmentation and customer modelling and campaign performance reporting
    Required skills, knowledge, and experience
    Gaming experience is not mandatory, but you have the drive to understand our products and customers inside-out
    Experience working with cross-functional teams
    Strong commercial acumen and growth mindset
    Ability to work across international markets and with regional stakeholders
    Experience driving excellent cross-channel customer experiences
    Experience working with different martech stacks
    Excellent team management and development experience
    Core skill set in analytics, actionable insight and statistics
    Superb presentation skills
    Budget management and planning.

    #J-18808-Ljbffr


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