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    Performance Marketing Analyst - London, United Kingdom - RedCat Digital

    RedCat Digital
    RedCat Digital London, United Kingdom

    5 days ago

    Default job background
    Description
    Performance Marketing Analyst £375/day inside IR35
    12 months Contract

    Location:
    London / Hybrid (2 days a week in London)


    Start:

    ASAP

    This Fortune 500 global technology business is looking to find a Performance Marketing Analyst to join a thriving organisation with millions of users worldwide.


    The Role:

    • You will analyse digital media channel data to deliver a holistic view of the users focussed media and see how it links to the quality of leads.
    • Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team.
    • Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads.
    • Report on marketing and Sales KPI's, and help the Marketing Team understand performance by campaign and audience type.
    • Explore digital attribution models and implement to give accurate data-driven attribution to their digital channels.
    • Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of action for both future and in-life improvements.
    • Work with the Sales Operations team and global partners to streamline their lead pipeline and enable a robust lead scoring model.
    • Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates.
    • Assist in the delivery of integrating various lead data sources and stitching them together across their database systems.

    Skills:

    • Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights driving marketing performance.
    • Strong understanding of different marketing channels (SEM strategies, PPC, Digital Media and OOH campaigns as well as in-person events) both online or offline.
    • Good understanding of the ad tech ecosystem.
    • Strong stakeholder management, partnership and influence.
    • Ability to connect multiple data sources and unearth patterns of meaningful insights.
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