- Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
- Track the progress of briefs and ensure delivery to time and budget
- Once a commercial initiative is signed off, ensure successful implementation through internal stakeholders process & operational teams
- Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets)
- Support full rollout across the brand, additional brands or product category
- Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
- Support the delivery of range, pricing and POS for units
- Support full rollout of new systems ( e.g. symphony, mercury and tent kites)
- Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing
- Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
- Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders
- Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
- Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner
- Suppliers
- Clients
- Wider UK Commercial team (Commercial Analytics, Trade Marketing, other Commercial Executives and Managers who look after different brands)
- Marketing team (NPD/culinary, creative and design services, innovation) Operations teams
- Procurement and supply chain
- Data and EPOS Teams
- Customer Care
- Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
- Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
- Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
- Proficient user of Word, Excel, PowerPoint and brand and category management systems
- Effective verbal and written communication
- Flexible and adaptable approach
- Ability to work at pace and effectively prioritise competing demands on time
- Analytical and commercial
- Good attention to detail
- Data-driven
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Commercial Executive - London, United Kingdom - SSP Group
Description
About the Role
To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.
What you'll be doing:
Key Working Relationships
External:
Internal:
To be successful in this role you will need:
Essential:
Desirable: