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Worcester

    Digital Marketing Manager - Worcester, Worcestershire, United Kingdom - AF Selection

    AF Selection
    AF Selection Worcester, Worcestershire, United Kingdom

    6 days ago

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    Description
    Job Description

    This is a brand new Digital Marketing Manager role, as our client, a specialist within the property sector is looking to gradually transfer its digital marketing inhouse from agency. You will play a pivotal role in shaping marketing strategies, executing those strategies and driving the growth of the business.

    Key Responsibilities:

    • Marketing Strategy: Develop and execute comprehensive marketing strategies to achieve company goals, including identifying target audiences, channels, and messaging.
    • Content Creation: Create compelling marketing content, including advertisements, social media posts, blog articles, videos, and other creatives.
    • Landing Page Creation: Design and create effective landing pages to support various marketing campaigns and capture leads. (they won't be actually doing the coding but working with a web designer)
    • Website Management: Oversee the development and maintenance of any landing pages, ensuring it is optimized for user experience and search engines.
    • Paid Advertising: Plan and execute online advertising campaigns, including PPC, native advertising, and social media ads.
    • SEO & SEM: Implement SEO and SEM strategies to improve our online visibility and drive organic and paid traffic.
    • Monitoring and Reporting: Monitor marketing performance metrics, analyse data, and generate reports to measure the effectiveness of marketing campaigns.
    • Budget Management: Manage the marketing budget efficiently and allocate resources effectively for maximum ROI.
    • Competitor Analysis: Stay informed about industry trends and competitive landscape to identify opportunities and threats.
    • Social Media Management: Manage and grow our social media presence on platforms such as Facebook, X, LinkedIn, and Instagram.

    Qualifications:

    A qualification/degree or equivalent in Marketing, Business Administration, or a related field.

    At least 4 years proven experience as a Digital Marketer or similar role in the UK market.

    Strong knowledge of marketing principles, digital marketing channels, and tools.

    Excellent creative and analytical skills.

    Proficiency in marketing software and tools, such as Google Analytics, public advertising platforms, SEO tools, CRM systems, and social media management platforms.

    Exceptional communication skills.

    Ability to work independently and in a collaborative team environment.

    Experience:

    Native Advertising: 1 year (required)

    Social Media Advertising: 3 years (required)

    Lead Generation: 3 years (required)

    Location: This is an office-based role in Worcester, United Kingdom – with ability to travel to other locations as necessary. Hybrid working may be a possibility for the right candidate.

    Salary: £35,000.00-£45,000.00 per year plus company performance bonuses. Dependent on experience.

    Healthcare insurance

    Company social events

    Company pension

    On-site parking

    Company performance bonus

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