- Roll out and amend a newly defined Conversion strategy to our global and local market teams, and enable a standard for Conversion tracking and reporting
- Lead the Conversion strategy roadmap in line with business prioritisations and timescales
- Lead the organisation into a new Conversion reporting standard including Conversion KPIs, targets, benchmarks and success stories
- Introduce and develop a culture of experimentation to measure, build and learn about successful conversion initiatives
- Closely collaborate with other specialised teams such as the UX and Data teams, as well as Digital Solution teams, e.g. Digital Marketing, B2C Website, eCommerce, to constantly uncover Conversion opportunities
- Lead the redesign of the ECP Finder and support the solutions listed above
- In collaboration with data expert colleagues:
- Conduct conversion flow analysis (marketing, tools, web analytics and sales)
- Develop and promote mechanisms to be able to trace the ultimate conversion to purchase and brand loyalty
- Optimise conversion moments based on analytics data, A/B testing data as well as qualitative insights
- Minimum 7 years
- Evidence of effective global and executive stakeholder management
- Experience creating, communicating and implementing a strategy or department vision and roadmap
- Proven business impact as a result of digital product or strategy ownership
- A strategic, data-driven mindset and the ability to think cross-functional
- The ability to navigate a complex multi-market landscape, and to find efficient and feasible solutions to problems that arise from distributed processes
- A motivation to continuously explore new ways to unlock the ultimate conversion to purchase and brand loyalty
- Demonstrable people management and people development skills
- Results focused delivery and accountability
Seniority level
AssociateEmployment type
Full-timeJob function
Information Technology and Strategy/PlanningIndustries
Manufacturing, Computers and Electronics Manufacturing, and Food and Beverage Services-
Conversion Strategist
1 week ago
ZEISS Group United KingdomWe're ZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, with over 34,000 employees across 50countries around the globe. As th ...
-
Conversion Strategist
1 week ago
ZEISS Group United KingdomWe're ZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, with over 34,000 employees across 50countries around the globe. As th ...
-
Conversions API Strategist
1 week ago
September Consulting Ltd United KingdomOur client's professional networking platform offers a space for individuals to connect, share expertise, and explore career opportunities. Users can build comprehensive profiles showcasing their skills and experiences, fostering connections with other professionals in their indu ...
-
Optimisation Specialist
4 days ago
Match Digital London, United Kingdom**Optimisation Strategist** · **London** · **£80,000 - £90,000 + benefits** · **Flexible working (2 days in the office per week)** · **Our client** · Over the past few years, we've scaled the global Customer Experience Team (a hybrid startup-consultancy) in one of the world's mos ...
-
Creative Strategist
1 week ago
Better Placed Limited London, United KingdomBetter Placed are currently working in partnership with a leading Fintech organisation to recruit a Studio Manager/ Creative Strategist on a 12 month FTC basis to join their award-winning team. You'll be joining a great bunch of people with an equally greatculture; the company ar ...
-
Customer Engagement Strategist
4 days ago
MORRIS SINCLAIR RECRUITMENT LTD London, United Kingdom* Customer Engagement Strategist, · Our client is looking for a Customer Engagement Strategist to work within a cross functional team in the marketing division of the business. · The company you will be working for are an innovative IT service provider whose client base spans glo ...
-
Social Media Strategist New
3 days ago
Major Players London, United Kingdom**Social Media Strategist**: · **Job details**: · - Posted 18 April 2023 · - Salary £ £45000 per annum + Benefits · - LocationLondon · - Job type Permanent - Full Time · - DisciplineMarketing, Comms & PR · - Reference160006_ · - Contact NameAlex Brown · **Job description**: · ** ...
-
Social Media Strategist
1 day ago
MRM - MRM WW London, United Kingdom**Social Media Strategist month FTC** · **MRM UK** · **London (Hybrid)** · We're looking for a Social Media Strategist to work on a truly innovative, that's loved the world over by children and adults alike. · **We are MRM** · MRM helps clients make every relationship count. We c ...
-
B2b Strategist
4 days ago
Think JPC London, United KingdomWe're JPC, an award-winning strategic B2B marketing and creative communications agency who help our clients to attract new customers, win more business and grow their most valued key accounts through our uniquely integrated ABX (Account Based Experience) approach. What this ultim ...
-
Associate Strategy Director
4 days ago
Born Social London, United Kingdom**Senior Strategist** · **London **(Hybrid Working) · A benchmarked salary between £54,000 to £60,480 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here. · **Who we are** · Born Social is a globa ...
-
Data Strategy Executive
5 days ago
Academy London, United Kingdom**Job Overview** · Great strategy is about making the right choices; those right choices are driven by data. That's why data strategy is the foundation of our strategy and media planning approach. We use data to inform our clients' brand and performance marketing KPIs. Our data s ...
-
Creative Strategist New
1 week ago
Major Players London, United Kingdom**Creative Strategist**: · **Job details**: · - Posted 12 March 2024 · - Salary £ £55000 per annum + + benefits and bonus · - LocationLondon · - Job type Permanent - Full Time · - Discipline Digital & Creative Strategy · - Reference165612_ · - Contact NameAlex Brown · **Job desc ...
-
Senior Strategist
3 days ago
Born Social London, United Kingdom**Senior Strategist** · **London **(Hybrid Working) · A benchmarked salary between £54,000 to £60,480 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here. · **Who we are** · Born Social is a globa ...
-
Space & Time London, United Kingdom**Paid Social Strategist or Senior Social Strategist (Pharma/Healthcare)** · **Location Manchester or London** · **Salary is in line with market rate + annual discretionary bonus + benefits** · Space & Time is a progressive Growth Marketing agency, and proudly independent with ca ...
-
Strategist
1 week ago
Sainsbury's London, United Kingdom**Nectar 360 - Strategist** · **Why join us** · Joining Nectar360 means being part of a dynamic team that is at the forefront of loyalty programme innovation and customer engagement. As a Strategist in our Planning team, you will have the opportunity to work with renowned brands ...
-
Paid Social Strategist or Senior Paid Social
1 week ago
Space & Time London, United Kingdom**Paid Social Strategist or Senior Paid Social Strategist (Ecommerce)** · **Location Manchester or London** · **Salary is in line with market rate + annual discretionary bonus + benefits** · Space & Time is a progressive Growth Marketing agency, and proudly independent with capab ...
-
Paid Media Executive
1 week ago
ThirtyThree LLP London, United Kingdom**Collaborate. Innovate. Deliver.** · As a Paid Media Executive, you'll focus on our biddable media platforms, working alongside the Media Strategists and Planners, with the support of our Paid Media Specialists, for the duration of each campaign, providing best advice and the la ...
-
Senior Engagement Strategist
1 week ago
Digitas Health London, United KingdomCompany Description · Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change he ...
-
Strategist, Product Creative Studio
1 week ago
Netflix London, United KingdomLondon, United Kingdom- Creative Production- As part of a creative strategy team within Product Creative Studio, the Strategist is in a unique position to blend the data based A/B testing realm with the highly creative world of Netflix Originals. The Strategist position uses both ...
-
Head of Performance
1 week ago
Soar With Us London, United Kingdom**Role**: ** ** **Head of Performance Creative** · Function: Meta & TikTok Ads | Performance Creative | Data Optimisation · Responsibility: Drive performance for our brands whilst elevating our creative strategy dept · Reports to: Creative Director · Location: Hybrid - Hambi Medi ...
Conversion Strategist - United Kingdom - ZEISS Group
Description
Conversion Strategist - Digital Transformation
We're ZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, with over 34,000 employees across 50countries around the globe. As the branded leader in lenses, we offer premium and pioneering products; innovation is at the heart of everything we do. Our brand enhances the lives and vision of millions of people around the world. In fact, 2 people every second put their trust in ZEISS lenses. We are proud of our heritage and have been at the forefront of scientific discovery and innovation since our creation in 1846.
We are a foundation; this means we reinvest 12% of our revenue to fund research and education, supporting progress within the optical industry and across the community. We are more successful today than we have ever been, having celebrated double digit growth for the past ten years. We're not stopping here because we are focused on accelerating our growth even further, aiming to double our revenue by 2025. If you want to be part of making this difference, then ZEISS Vision Care UK is the right place for you
The Digital Business Transformation (DBT) department is globally responsible for all customer and consumer facing digital interfaces, including ordering platforms. The conversion of consumers (lens buyers) to our customers (eye care professionals) plays a pivotal role in all our efforts at ZEISS Vision – for this we are looking to fill the horizontal role of a Conversion Strategist.
As a Conversion Strategist you are leading the execution of our Conversion strategy at the global organisation at ZEISS Vision and to our local market organisations. You are the facilitator who aligns us all on one Conversion mission by orchestrating local markets, solution teams, and decision-makers. You will train and upskill teams on the implementation of Conversion KPIs, and standardised data tracking and reporting processes.
This role is globally responsible for enabling platforms across all Vision markets, with a focus on key markets US, China, Brazil, India, DACH, UK&I, France, Italy.
Key stakeholders, outside of the DBT department are Vision Board of Management, other Marketing departments, Omnichannel Sales, country-based leadership, operational teams and ZEISS Meditec.
Your key responsibilities are to:
Requirements
Education
Work Experience:
Specific Knowledge/Skills
Seniority level
Employment type
Job function
Referrals increase your chances of interviewing at ZEISS Group by 2x
Get notified about new Digital Strategist jobs in United Kingdom .
London, England, United Kingdom 1 month ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
Southampton, England, United Kingdom 6 days ago
London, England, United Kingdom $50 - $50 10 hours ago
Digital Marketing Manager, SEO Specialist Social Media Lead, Crypto Poker Platform
London, England, United Kingdom 5 days ago
Luton, England, United Kingdom $50 - $50 2 hours ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr