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    Email Marketing Specialist - London, United Kingdom - Board

    Board
    Board London, United Kingdom

    3 days ago

    Default job background
    Full time
    Description

    If you're a forward-thinker looking for the great next step in your career within an innovative and collaborative environment, Board is the right workplace for you

    Board is seeking a highly talented, self-motivated, dynamic, and forward-thinking Email Marketing Specialist to join our Marketing team for a short-term 9 month maternity cover.

    Responsibilities:

  • Work directly with the campaign managers to build and manage all email marketing campaigns for the demand generation team
  • Ensure that the design and layouts of emails are optimized, user, and mobile-friendly
  • Proofread key messaging and manage all email templates
  • Monitor and optimize results of campaigns
  • Make proactive suggestions on improvements to campaigns and new strategies to optimize performance
  • Build reports and analyse results of campaigns
  • Manage translations of emails (and landing pages where relevant)
  • Work with graphic design department to build templates and landing pages

    • Requirements:

  • Background in marketing with 3 years' experience in a similar role within a SaaS environment
  • Experience working with Marketo – specifically with segmentation
  • Exposure to a global environment and familiarity with working with different languages; fluency in German, French, Spanish, or Italian is a plus
  • Experience with campaign reporting and optimization within strict deadlines
  • Ability to understand the buyer-persona's needs: within finance, retail, and manufacturing sectors
  • Able to come up with creative solutions to optimize open rate and conversation rate
  • Strong communication and organisational skills
  • Excellent interpersonal skills, a flexible approach and ability to work under pressure
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