- Works with the Senior team to define and deliver the total category strategy
- Responsible for leading specific category initiatives and strategies thorough in depth and insightful analysis of market, financial and research data
- Leads the development of internal communication and PR strategies
- Works with Senior Brand Managers to deliver 360 creative toolkits and representative training
- Works closely with local marketing teams to support local implementation
- Tracks, reviews and analyses performance
- Conducts competitor reviews and develops action plans to protect and grow market share for the category
- Coordinates the total creative asset process, working closely with internal teams and external agencies
- Supports the Innovation team and Project Manager with the organisation of product samples for shoots
- Supports in the creation of brand governance and guardrails
- Manages the relationship with our external trend agency, WGSN, and works with them to organise inspirational trend sessions for our Brand and Innovation teams
- Participates in the Insights process and works with the Brand team to identify commercially viable opportunities
- Participate in cross-functional NPD and Brand meetings
- Supports the team with presentations to senior leadership
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Brand Experience Specialist - United Kingdom - Avon Cosmetics S.r.l.
Description
Questo è il momento migliore per unirti ad AvonSiamo l'azienda che mette le cause, le persone e le relazioni al centro di tutto.
L'azienda che ha 135 anni di storia ma è solo all'inizio.Come parte della famiglia Natura &Co, ci impegniamo a essere la migliore azienda di bellezza al mondo con un impatto positivo sull' ambiente, sull'economia e da un punto di vista sociale per le nostre comunità, in tutto il mondo.
Tipo di ruoloPermanent Cosa farai:
Global brand specialist covering Beauty+ categories Responsabilità chiave:
Brand Strategy
Brand strategy experience or previous experience of contributing to the category strategy through a project or initiative
Creative experience:
creative development, concept planning, creative communication & brief writing
Innovation and portfolio management experience: defining cadence, portfolio architecture and activation plans (innovation and brand events)
Analytical capability to define key insights, understand and manage key business KPI's / performance indicators and evaluate ideas
Superior Presentation skills:
ability to communicate ideas effectively to gain buy in from senior stakeholders
Cosa offriamo:
In Avon crediamo che la bellezza sia per tutti e che sia bello essere se stessi. Celebriamo le differenze, sosteniamo l'espressione personale e ci impegniamo a essere inclusivi verso tutti.
Abbracciamo la diversità e l'unicità, che reputiamo fondamentali per costruire una cultura che rappresenti le nostre comunità e consenta a tutti di dare il meglio di sé.
Siamo pronti anche ad accogliere, con ragionevole flessibilità, le tue richieste, sia nel processo di selezione che nella progettazione di modalità organizzative necessarie a consentirti di lavorare in un modo che funzioni per te.
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