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    Tv Media Buyer and Planner - United Kingdom - Bpdhealthcare

    Bpdhealthcare
    Bpdhealthcare United Kingdom

    4 days ago

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    Description
    BPD is seeking an experienced Senior Media Buyer for our rapidly growing South Florida office. We differ from many agencies in that we integrate our media planning with our brand strategy and creative process. Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.
    Work collaboratively with team members to develop and manage media buys across mediums, including TV, Radio, Cable, Print, & Outdoor, etc
    Lead media projects with limited day-to-day supervision
    Assist in media strategy development and overall direction
    Deep understanding of every local market and ability to identify opportunities unique to each
    Provide valuable insights for clients to help shape their current/future media plans
    Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
    Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
    Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
    Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
    Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
    Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns
    Train media coordinators and provide opportunities for continued growth/advancement
    Research and record trends, innovations, and changes that affect media buying
    Maintains media flowcharts, budgets and performance reports
    Compiles and analyzes marketing, consumer and competitive data
    Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred.
    ~ 5+ years media-related/agency experience.
    ~ Strong negotiation skills and successful track record in the media buying space.
    ~ BPD is the leading full-service hospital marketing company in the country. We believe health systems should be the most beloved brands in the world. To deliver on that belief, we've developed a unique, three-pronged approach to healthcare marketing: 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we've created an innovative customer service approach that is second to none.
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