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    Marketing and Sales Analyst - United Kingdom - AQA Recruiting

    AQA Recruiting
    AQA Recruiting United Kingdom

    1 week ago

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    Description
    At AQA, we're committed to advancing education and we're committed to our people.

    As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.

    Marketing Analyst
    Permanent
    Hybrid Working
    Have a passion for data and how it can be used to tell stories and demonstrate the value of marketing?
    Love brand and a hold a desire to showcase its effectiveness?

    Here at AQA, your data insights will help to shape the direction of marketing in a large charitable organisation, where the customer is paramount.

    As a Marketing Analyst for the Marketing and Brand team, you also will be working closely alongside a team of data specialists.

    In this role, you will develop analytical models and reports to demonstrate the effectiveness of lead gen and retention campaigns, as well as brand.

    You will have access from day one to an incredible pension scheme with employee and employer contributions jointly totalling, up to 18.25 days annual leave, rising a day per year for your first five years with Bank Holidays and additional closure days at Christmas.

    ~ AQA work in a smart hybrid way. This team are in the office for a minimum of two days per week or as business dictates - meetings are more productive in person, so you will need to live within a commutable distance of the Guildford or Manchester office.
    ~ You will also benefit from Private Medical Insurance and a Health Care Cash Reward Plan as well a paid volunteering days , newly refurbished office spaces with discounted eateries, as well as a gym , a games room and a yoga studio at our Manchester office.

    You should love interrogating data and be able to effectively build a narrative from the numbers; Have experience in lead generation campaigns but on the other side of this, understand the bigger picture and that measuring brand performance (audience perception, preference, and so on) is also crucial
    Skilled at visually representing data and creating big, compelling stories around the data
    Experienced in using multiple data systems and analysing complex datasets to synthesise information; Be at the forefront of reporting technology and efficiencies, and what will drive change for marketing measurement
    The ability to use and extract data from CRM systems is required (Microsoft Dynamics / Click Dimensions experience ideally)
    Experience in other Microsoft platforms, such as Power BI, is a plus
    Experienced at working closely with Digital Marketeers

    You could wait until applications close at 23:59 on Sunday 5 May to apply but we will be interviewing as applications come in and reserve the right to close the advert early should we find the right person so apply today.

    Provide guidance to marketing campaign team on building measurement of activity into campaign plans to drive continuous At AQA, we're committed to advancing education and we're committed to our people.

    As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.

    Marketing Analyst
    Permanent
    Hybrid Working
    Have a passion for data and how it can be used to tell stories and demonstrate the value of marketing?
    Love brand and a hold a desire to showcase its effectiveness?

    Here at AQA, your data insights will help to shape the direction of marketing in a large charitable organisation, where the customer is paramount.

    As a Marketing Analyst for the Marketing and Brand team, you also will be working closely alongside a team of data specialists.

    In this role, you will develop analytical models and reports to demonstrate the effectiveness of lead gen and retention campaigns, as well as brand.

    You will have access from day one to an incredible pension scheme with employee and employer contributions jointly totalling, up to 18.25 days annual leave, rising a day per year for your first five years with Bank Holidays and additional closure days at Christmas.

    ~ AQA work in a smart hybrid way. This team are in the office for a minimum of two days per week or as business dictates - meetings are more productive in person, so you will need to live within a commutable distance of the Guildford or Manchester office.
    ~ You will also benefit from Private Medical Insurance and a Health Care Cash Reward Plan as well a paid volunteering days , newly refurbished office spaces with discounted eateries, as well as a gym , a games room and a yoga studio at our Manchester office.

    You should love interrogating data and be able to effectively build a narrative from the numbers; Have experience in lead generation campaigns but on the other side of this, understand the bigger picture and that measuring brand performance (audience perception, preference, and so on) is also crucial
    Skilled at visually representing data and creating big, compelling stories around the data
    Experienced in using multiple data systems and analysing complex datasets to synthesise information; Be at the forefront of reporting technology and efficiencies, and what will drive change for marketing measurement
    The ability to use and extract data from CRM systems is required (Microsoft Dynamics / Click Dimensions experience ideally)
    Experience in other Microsoft platforms, such as Power BI, is a plus
    Experienced at working closely with Digital Marketeers

    You could wait until applications close at 23:59 on Sunday 5 May to apply but we will be interviewing as applications come in and reserve the right to close the advert early should we find the right person so apply today.

    Provide guidance to marketing campaign team on building measurement of activity into campaign plans to drive continuous improvement.

    The scope of this role includes working alongside your colleagues in Marketing Operations, as well as other teams in the Marketing & Brand department, including Market Strategy and Marketing Campaigns.

    The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.

    Work with colleagues in particular the Digital Marketing Manager to capture requirements and produce and run reports to measure effectiveness of campaigns and channels.

    Advise the Marketing teams on the most effective way to build measurement into marketing plans and activity.
    Work with colleagues across the Marketing teams to develop and provide KPI information as required.

    Provide data analytical support as required, this could be acting as an internal consultant or through production of models and pieces of analysis.

    Takes a flexible, forward looking, solutions focused approach
    The ability to extract data from and use CRM systems (Microsoft Dynamics experience ideally)
    Analytics software experience such as Excel/SAS (other analysis software) About Us

    AQA is an independent charity that sets and marks over half of all GCSEs and A-levels in the UK every year.

    Our purpose is to advance education by helping students and teachers to realise their potential.

    To help drive these ambitions, AQA invests in the development of its people by offering a range of professional development and learning opportunities leading to over 50% of our permanent roles being filled internally.

    Please note that Faye will not be able to assist you with enquiries regarding Temporary vacancies or non-recruitment enquiries.

    If you have query regarding Temporary vacancies, please contact:

    Hybrid Working
    We're operating a hybrid working model. This allows for our colleagues to work from two days a week in one of our offices across England.

    AQA is an equal opportunities employer and welcomes applications from all sections of the community regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

    Please note that due to the confidential nature of our work, we are unable to employ people for our temporary roles who are currently a candidate for Key Stage 4 and 5 public examinations.

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