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    Planning Associate Director - London (Greater), United Kingdom - Zenith

    Zenith
    Zenith London (Greater), United Kingdom

    1 week ago

    Default job background
    Full time
    Description
    Media Planning & Account Management
  • Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns in your specified Commercial Area
  • Develop planning objectives that align with and elevate the client's marketing and business goals
  • Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues
  • Work with internal channel teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Oversee the process and procedure for client set up, billing and all administrative functions
  • Detailed awareness of media landscape, trends, challenges, and competition
  • Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
  • Responsible for managing projects and resources for all aspects impacting the client's business

    Team Management
  • Supervising, training and developing skills of Planning Managers and Planning Executives by managing workload, delegating responsibilities and checking work for accuracy
  • Provide job performance feedback to direct reports to manage career trajectory of the junior talent and make recommendations to management
  • Mentor and guide direct reports to ensure proper education for advancement
  • Lead by example assisting in all levels of the planning and activation process
    Qualifications

  • Extensive experience of media planning experience, preferably at an agency
  • Depth of years experience of experience managing junior staff
  • Computer Skills/Software Knowledge e.g. Nielsen Suite, Kantar, Lumina, Flowchart Software, R/F and Optimization Software, Prisma, MRI/GfK, GWI
  • Ability to translate data into well-articulated and actionable ideas
  • Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Excellent team management; motivational/ organisational/ interpersonal skills
  • Detail-oriented, quantitative/analytical skills and proven ability to thrive in a fast-paced environment
  • Understanding of Media Buying, Activation and Ad Ops team functions
    DESIRED SOFT SKILLS & TRAITS
  • Passionate about multi-media channel planning based on data-led insights
  • Naturally interested in people, what makes them tick and how to influence their behaviours
  • An assured presenter. Excellent communication skills are critical
  • You are able to act as a senior team member, able to orient, train, assign and review the work of direct reports/ junior team members
  • You are excited to be a mentor for others when resolving complex problems/issues
  • You take great pride in delivering outstanding work
  • Natural curiosity and desire to help clients achieve goals
  • You are able to work independently; able to think quickly on your feet, use your experience to make judgement calls when necessary, will speak up and can defend their point of view without being dogmatic.
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