Marketing Analyst - United Kingdom - AQA Recruiting

Description

At AQA, we're committed to advancing education and we're committed to our people. As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.

Marketing Analyst

Permanent

Hybrid Working

Have a passion for data and how it can be used to tell stories and demonstrate the value of marketing?

Love brand and a hold a desire to showcase its effectiveness?

Enjoy connecting with people, problem solving and getting results?

Here at AQA, your data insights will help to shape the direction of marketing in a large charitable organisation, where the customer is paramount.

As a Marketing Analyst for the Marketing and Brand team, you also will be working closely alongside a team of data specialists. In this role, you will develop analytical models and reports to demonstrate the effectiveness of lead gen and retention campaigns, as well as brand.

What's in it for me?

• You will have access from day one to an incredible pension scheme with employee and employer contributions jointly totalling, up to 18.5%
• 25 days annual leave, rising a day per year for your first five years with Bank Holidays and additional closure days at Christmas.
• AQA work in a smart hybrid way. This team are in the office for a minimum of two days per week or as business dictates - meetings are more productive in person, so you will need to live within a commutable distance of the Guildford or Manchester office.
• You will also benefit from Private Medical Insurance and a Health Care Cash Reward Plan as well a paid volunteering days , newly refurbished office spaces with discounted eateries, as well as a gym , a games room and a yoga studio at our Manchester office.

To be successful in this role:

You should love interrogating data and be able to effectively build a narrative from the numbers; disseminate and deliver headline insights with ease

Have experience in lead generation campaigns but on the other side of this, understand the bigger picture and that measuring brand performance (audience perception, preference, and so on) is also crucial

Skilled at visually representing data and creating big, compelling stories around the data

Experienced in using multiple data systems and analysing complex datasets to synthesise information; supporting decision-making amongst a variety of stakeholder groups

Be at the forefront of reporting technology and efficiencies, and what will drive change for marketing measurement

Adept at creating benchmarks and KPIs

The ability to use and extract data from CRM systems is required (Microsoft Dynamics / Click Dimensions experience ideally)

Experience in other Microsoft platforms, such as Power BI, is a plus

Experienced at working closely with Digital Marketeers

Understands individual part to play in achieving success; takes ownership and accepts accountability

Takes a proactive, forward-looking, solutions focused approach; strives for improved ways of working

Consistently aiming high and delivering for our customers

What do I do next?

Please upload your most recent CV with a cover letter detailing your skills and experience for this role.

We know that you are more than what is written on your CV. If you feel like you have something to offer the team, but don't quite tick all the criteria boxes, please get in touch.

You could wait until applications close at 23:59 on Sunday 5 May to apply but we will be interviewing as applications come in and reserve the right to close the advert early should we find the right person so apply today.

Every application will receive a response.

#CRE23

Recruitment Agencies

We have a preferred supplier list (PSL) in place.

Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

Summary

To develop analytical models and produce reports to support effectiveness of campaigns and of the retention and acquisition of customers. Provide guidance to marketing campaign team on building measurement of activity into campaign plans to drive continuous

At AQA, we're committed to advancing education and we're committed to our people. As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.

Marketing Analyst

Permanent

Guildford: £32,500 - £37,000

Manchester: £31,200 - £35,500

Hybrid Working

Have a passion for data and how it can be used to tell stories and demonstrate the value of marketing?

Love brand and a hold a desire to showcase its effectiveness?

Enjoy connecting with people, problem solving and getting results?

Here at AQA, your data insights will help to shape the direction of marketing in a large charitable organisation, where the customer is paramount.

As a Marketing Analyst for the Marketing and Brand team, you also will be working closely alongside a team of data specialists. In this role, you will develop analytical models and reports to demonstrate the effectiveness of lead gen and retention campaigns, as well as brand.

What's in it for me?

• You will have access from day one to an incredible pension scheme with employee and employer contributions jointly totalling, up to 18.5%
• 25 days annual leave, rising a day per year for your first five years with Bank Holidays and additional closure days at Christmas.
• AQA work in a smart hybrid way. This team are in the office for a minimum of two days per week or as business dictates - meetings are more productive in person, so you will need to live within a commutable distance of the Guildford or Manchester office.
• You will also benefit from Private Medical Insurance and a Health Care Cash Reward Plan as well a paid volunteering days , newly refurbished office spaces with discounted eateries, as well as a gym , a games room and a yoga studio at our Manchester office.

To be successful in this role:

• You should love interrogating data and be able to effectively build a narrative from the numbers; disseminate and deliver headline insights with ease
• Have experience in lead generation campaigns but on the other side of this, understand the bigger picture and that measuring brand performance (audience perception, preference, and so on) is also crucial
• Skilled at visually representing data and creating big, compelling stories around the data
• Experienced in using multiple data systems and analysing complex datasets to synthesise information; supporting decision-making amongst a variety of stakeholder groups
• Be at the forefront of reporting technology and efficiencies, and what will drive change for marketing measurement
• Adept at creating benchmarks and KPIs
• The ability to use and extract data from CRM systems is required (Microsoft Dynamics / Click Dimensions experience ideally)
• Proficient in Google Analytics is essential
• Experience in other Microsoft platforms, such as Power BI, is a plus
• Experienced at working closely with Digital Marketeers
• Understands individual part to play in achieving success; takes ownership and accepts accountability
• Takes a proactive, forward-looking, solutions focused approach; strives for improved ways of working
• Consistently aiming high and delivering for our customers

What do I do next?

Please upload your most recent CV with a cover letter detailing your skills and experience for this role.

We know that you are more than what is written on your CV. If you feel like you have something to offer the team, but don't quite tick all the criteria boxes, please get in touch.

You could wait until applications close at 23:59 on Sunday 5 May to apply but we will be interviewing as applications come in and reserve the right to close the advert early should we find the right person so apply today.

Every application will receive a response.

#CRE23

Recruitment Agencies

We have a preferred supplier list (PSL) in place.

Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

Summary

To develop analytical models and produce reports to support effectiveness of campaigns and of the retention and acquisition of customers. Provide guidance to marketing campaign team on building measurement of activity into campaign plans to drive continuous improvement.Landscape:
The scope of this role includes working alongside your colleagues in Marketing Operations, as well as other teams in the Marketing & Brand department, including Market Strategy and Marketing Campaigns.
Working collaboratively in a matrix structure to support ongoing monitoring of activity and campaign optimisation.
The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs. Activities:
Create analytical models to support effective segmentation of customers to drive impactful customer engagement.
Work with colleagues in particular the Digital Marketing Manager to capture requirements and produce and run reports to measure effectiveness of campaigns and channels.
Produce and run reports that flag customers for follow up based on retention and acquisition objectives and work with internal stakeholders to link into other business processes such as forecasting of entries.
Advise the Marketing teams on the most effective way to build measurement into marketing plans and activity.
Work with colleagues across the Marketing teams to develop and provide KPI information as required.
Provide data analytical support as required, this could be acting as an internal consultant or through production of models and pieces of analysis.
Presenting complex information to non-analytical internal stakeholders to support evidence-based decision making, this could be through a written report or a presentation. Need to know (to be successful in this role, you will need to know):
Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
Manages and communicates effectively stakeholder expectations with reporting and KPIs
Challenges self and others to create solutions and strives for improved ways of working
Understands individual part to play in achieving success; takes ownership and accepts accountability
Takes a flexible, forward looking, solutions focused approach
Consistently aiming high and delivering for our customers
The ability to extract data from and use CRM systems (Microsoft Dynamics experience ideally)
Analytical - ability to analyse complex datasets and synthesise information to support decision making
Analytics software experience such as Excel/SAS (other analysis software)

About Us

AQA is an independent charity that sets and marks over half of all GCSEs and A-levels in the UK every year. Our purpose is to advance education by helping students and teachers to realise their potential. As part of AQA, you'll very quickly appreciate the determination and unwavering passion to deliver this goal in everything we do. To help drive these ambitions, AQA invests in the development of its people by offering a range of professional development and learning opportunities leading to over 50% of our permanent roles being filled internally.

Reasonable Adjustments

If you have any requirements for reasonable adjustments in relation to the application, interview or the prospective job, please contact Faye Harrison (she/her) at or on . We are asking for this information to make the process as equitable as possible for each candidate.Please note that Faye will not be able to assist you with enquiries regarding Temporary vacancies or non-recruitment enquiries.If you have query regarding Temporary vacancies, please contact:

Hybrid Working

We're operating a hybrid working model. This allows for our colleagues to work from two days a week in one of our offices across England.

AQA is an equal opportunities employer and welcomes applications from all sections of the community regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

Conflict of Interest

Please note that due to the confidential nature of our work, we are unable to employ people for our temporary roles who are currently a candidate for Key Stage 4 and 5 public examinations.

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