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    Media Planning Manager - United Kingdom - Publicis Groupe UK

    Publicis Groupe UK
    Publicis Groupe UK United Kingdom

    5 days ago

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    Description

    We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

    Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

    Our Commitment
    At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

    We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

    Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

    Job Description

    We are looking for aPlanning Manager (Europe)

    This is an opportunity to work with the Electrolux Group in a freshly formed team dedicated to delivering media plans that build business and brand growth. It is an interesting, dynamic, and diverse workplace in which to manage the strategic planning across multiple markets.

    We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to 'hit the ground running', and for the most part be able to manage their workload autonomously. This is an opportunity to truly sharpen your planning chops as you will be responsible for managing the planning process in some of your own markets, as well as governing the strategic direction of the other markets in their designated commercial area (working with designated local planners).

    The role reports to the EMEA Planning Director. There will be 3 Planning Managers (Europe), who will be supported by Channel Planning Specialists and Planning Executives to manage the planning process.

    Responsibilities:

    • Develop effective, efficient, and exciting cross channel media strategies, rooted in unquestionable rationale, for Electrolux across all their Lines of Business.
    • Take the lead on responding to strategy briefs and driving strategic projects, supported by the Planning Director.
    • Responsible for supporting the Planning Director in the development, implementation and tracking of cross-channels plan, across multiple European markets.
    • Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns.
    • Move Electrolux towards a "full-funnel" approach combing lower and upper funnel media to maximise efficiency and effectiveness.
    • Responsible for staying on top of digital and media trends, with a particular focus on areas that impact the white goods industry.
    • Responsible for working closely with Zenith Local Market and Centralised Digital Teams to support them with the media strategy and execution.
      • Forging strong working relationships with those teams.
    • Responsible for working closely with our Global Strategy Lead in the development of the Global Media Strategy, ensuring that the European requirements are being considered.

    Qualifications

    • Instrumental in creating strategies and tactical plans to meet client needs, primarily specialising in local planning (ideally in more than one country, although not essential)
    • Experience briefing a team of specialists and the ability to bridge strategic planning and specialist execution.
    • Knowledgeable in all media channels, particularly digital channels, and how they can be attributed to full funnel planning approach ("hands-on-keyboard" experience of the digital activation platforms desired but not essential).
    • Eager to embrace new challenges and able to operate in a changing and flexible environment.
    • Strong analytical skills and able to interpret data to identify trends/ opportunities to inform strategic decisions.
    • Exceptional attention to detail and ability to quickly spot and correct mistakes/ inconsistencies in data (proficient in Excel and PowerPoint essential).
    • Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Electrolux and internal stakeholders.
    • Passionate about multi-media channel planning based on data-led insights.
    • Naturally interested in people, what makes them tick and how to influence their behaviours.
    • An assured presenter, confident and collected. Excellent communication skills are critical.
    • A confident multitasker, comfortable in fast paced environments.
    • You will continually keep up to date with market developments and embrace the new.
    • Will take great pride in delivering outstanding work across every campaign.
    • Natural curiosity and desire to help clients achieve goals.
    • Clear grasp of technical digital concepts with reasonable, practical technical knowledge.
    • Positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.

    Additional Information

    Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

    If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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