Senior Paid Media Specialist - United Kingdom - Sophos Group

Description

About Us

Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks. As one of the largest pure-play cybersecurity providers, Sophos defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more. Sophos' services and products connect throughitscloud-based Sophos Central management console and are powered bySophos X-Ops, the company's cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed, turnkey security solutions. Customers can also manage their cybersecurity directly with Sophos' security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos' services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at

Role Summary

As a Senior Paid Media Specialist at Sophos, you'll be responsible for devising, launching, and managing global paid media campaigns across multiple platforms. Your role involves leveraging analytics to derive insights, conducting A/B tests for optimization, and collaborating with internal and external stakeholders to ensure seamless execution. This position requires a deep understanding of campaign management, conversion optimization, and reporting to drive impactful digital strategies for both Demand Capture and Awareness initiatives.

• Strategic Campaign Management: Develop, implement, and oversee comprehensive global paid search, social, programmatic, and retargeting campaigns across platforms such as Google, Bing, LinkedIn, Facebook/Instagram, YouTube, and more.
• Advanced Analytics and Insights: Generate sophisticated insights through in-depth analytics, presenting reports regularly to marketing leaders, and driving data-based decisions to optimize campaign performance.
• A/B Testing and Optimization Leadership: Lead A/B testing strategies for ad messaging, creative, audiences and landing pages, utilizing your expertise to continually optimize campaigns.
• Stakeholder Collaboration and Leadership: Engage and collaborate with cross-functional teams internally (field marketing, web development, etc.) and externally (vendors/agencies), providing leadership in executing campaigns and ensuring alignment with objectives.
• Conversion Optimization Expertise: Implement advanced techniques in keyword research, full funnel campaigns, ad copy creation.
• Tagging: Work with in-house teams and agencies to ensure all digital tracking is working, including experience with Google Tag Manager and other tools (Floodlight Tags, APIs etc.)
• KPIs: Candidate will have experience in generating Pipeline and a positive ARR for Demand Capture activity by tracking offline conversions. The successful candidate will also have a solid understanding on the role of awareness activity and how to measure this effectively.

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 5+ years of progressive experience in managing global paid media campaigns across diverse digital platforms.
• Experience in analytics tools (Google Analytics, etc.) and a demonstrated ability to derive complex insights to drive strategic decisions.
• Proven track record in leading A/B testing methodologies and optimizing campaigns for maximum performance.
• Strong leadership, collaboration, and communication skills to manage relationships effectively.
• Strong project management skills with the ability to effectively organize, prioritize, and manage multiple campaigns and initiatives concurrently.
• Understanding of SEO/SEM best practices, advanced campaign optimization techniques, and hands-on experience with Google Tag Manager (GTM) and tagging processes.
• A willingness to learn (on your own and with the support of the wider Marketing Ops team) and adapt to not only new tools but also optimization strategies.

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back –we encourage you to apply.

What's Great About Sophos?

· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.

· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

· Employee-led diversity and inclusion networks that build community and provide education and advocacy

· Annual charity and fundraising initiatives and volunteer days for employees to support local communities

· Global employee sustainability initiatives to reduce our environmental footprint

· Global fitness and trivia competitions to keep our bodies and minds sharp

· Global wellbeing days for employees to relax and recharge

· Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We're proud of the diverse and inclusive environment we have at Sophos, and we're committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos' data protection practices, please contact