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    Digital Marketing Manager - Leicester, United Kingdom - Digital Waffle

    Digital Waffle
    Digital Waffle Leicester, United Kingdom

    1 week ago

    digital waffle background
    Full time
    Description

    An industry leader in digital signage and self-service interactive solutions is looking for a Digital Marketing Manager to join their growing team and lead overall marketing initiatives, web leads, customer engagement, brand identity, and website improvements. They are a company which is changing the game of how people interact with public spaces, and want to bring on board a creative and strategic manager to support their incredible growth.

    Location: Leicester (Hybrid/Remote)

    Salary: £35,000 to £45,000 DOE

    What are they looking for?

    • An excellent overall understanding of branding and marketing principles and must be able to work independently as well as within a team environment
    • A self-starter with the ability to think innovatively about how to create marketing initiatives and campaigns to drive web traffic, engagement, and converting traffic to leads
    • SEO/SEM: Extensive knowledge of SEO and Google AdWords best practices, tools, competitive and keyword analysis, back-links, and improving search rankings and visibility
    • Creative mindset, positive attitude, enterprising person, high-energy, strong leader
    • Monitoring and analysing campaign effectiveness
    • Create a strong sense of brand identity across digital channels
    • Website architecture and design
    • Creating quarterly and monthly content calendars
    • Organising and assisting with trade shows
    • Driving the creation of various content (newsletters, blogs, social media articles, etc), managing internal and external resources to drive the marketing plan
    • Strategising to deliver an evolving plan for digital marketing campaigns

    And what do you get in return?

    • The ability to work for a growing company that welcomes innovation
    • Competitive salary and benefits based on your abilities, with performance-based bonuses
    • Flexible work environment and hybrid working
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