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    Paid Media Specialist - London, United Kingdom - The Ivy Collection - Support Office

    The Ivy Collection - Support Office
    The Ivy Collection - Support Office London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    This Paid Media Specialist position will sit within the wider marketing
    team, reporting into a Digital Marketing Manager, this is a new role with the
    opportunity to join a new team and make the role your own, with a focus on driving
    sales and brand awareness.


    Key Responsibilities

  • Own and execute the paid social strategy
    delivering campaigns that deliver sales and growth of the business.
  • Be an online marketing expert with a drive and
    passion for all things digital.
  • Develop and implement paid social strategies
    across multiple platforms, such as Meta, YouTube, TikTok, and Display.
  • Create and manage campaigns across Paid Social
    and YouTube, including campaign set-up, budget allocation, targeting, ad
    copy creation,
    and daily ongoing optimization.
  • Provide media plans, forecasting, and
    quarterly reviews when necessary.
  • Monitor campaign performance, analyse data,
    and provide actionable insights to optimise campaign performance and
    achieve KPIs.
  • Conduct A/B testing and experiment with
    different ad formats, creatives, and targeting options to improve campaign
    performance.
  • Collaborate with the creative team to develop
    assets for our paid media channels.
  • Develop and execute innovative lead generation
    campaigns to increase the opt-in customer base.
  • Develop a testing framework and plans for
    creative, messaging, and targeting across all channels.
  • Ensure consistent and effective branding and tone of voice
    appropriate across the group for each brand.
  • Keep up to date with new and upcoming digital
    trends and test new opportunities relevant to the group.
  • Collect data to analyse how campaigns are
    performing, constantly evolving best practices to get the best possible
    return from our investment, using a variety of metrics.
  • Liaise with stakeholders, monitoring
    performance and producing campaign performance reports capable of
    demonstrating direct links to sales and other business objectives.
  • Demonstrate a strong understanding of Paid
    Media particularly within Paid Social, Online Video and Programmatic
    Display; independently carrying out day-to-day analysis, optimisation, and
    maximisation.
  • Generate reports and carry out advanced
    performance analysis to inform campaign optimization.
  • Maintain strong relationships with teams,
    being their trusted paid media advisor.


    • Role
    requirements

  • Proven experience in managing paid social
    campaigns across multiple platforms, in an agency or digital marketing
    environment (2+ years).
  • Strong understanding of digital advertising
    platforms, such as Meta Ads Manager, LinkedIn Ads, YouTube, Programmatic Display
    platforms.
  • Proficiency in using analytics and tracking
    tools, such as Google Analytics (GA4), Google Tag Manager, or similar
    platforms, to measure and report campaign performance.
  • Knowledge of SEM and SEO principles, and how
    they integrate with paid media campaigns.
  • Excellent analytical skills with the ability
    to interpret data, identify trends, and make data-driven decisions.
  • Strong project management skills with the
    ability to handle multiple projects, partners, campaigns, and stakeholders
    simultaneously.
  • Experience in the execution of paid social
    strategies, and working knowledge of Meta ads and other paid social
    channels is a must.
  • Self-starter with a high degree of initiative
    and a sales-commercial mindset.
  • Confidence and desire to lead cross-functional
    project teams and effectively communicate team recommendations to
    the wider marketing team, and senior stakeholders.
  • Strong verbal and written communication and
    presentation skills.


    • About us:

    We know how to have a good time – we love what we do. The key ingredient to our success is our dedicated, talented people – and we love nothing more than to help them to flourish in a supportive environment where they are respected and valued. We encourage individuality and celebrate the diversity of our people. We search for people who know what exceptional looks like and are ready to bring their passion and commitment to each and every service. It's the Ivy way.

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