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    Senior Media Buyer - United Kingdom - Bpdhealthcare

    Bpdhealthcare
    Bpdhealthcare United Kingdom

    Found in: Jooble UK O C2 - 6 days ago

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    Description

    BPD is seeking an experienced Senior Media Buyer for our rapidly growing South Florida office. We differ from many agencies in that we integrate our media planning with our brand strategy and creative process. Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.

    Required Skills & Experience

    • Work collaboratively with team members to develop and manage media buys across mediums, including TV, Radio, Cable, Print, & Outdoor, etc
    • Lead media projects with limited day-to-day supervision
    • Assist in media strategy development and overall direction
    • Deep understanding of every local market and ability to identify opportunities unique to each
    • Strategic thinking in providing rationales & POVs as well as demonstrating and ability to make sound recommendations
    • Provide valuable insights for clients to help shape their current/future media plans
    • Ability to be client facing
    • Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
    • Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
    • Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
    • Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
    • Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
    • Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns
    • Effectively manage time and responsibilities in regards to deadlines and client needs
    • Train media coordinators and provide opportunities for continued growth/advancement
    • Research and record trends, innovations, and changes that affect media buying
    • Maintains media flowcharts, budgets and performance reports
    • Compiles and analyzes marketing, consumer and competitive data

    Requirements:

    • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred.
    • Strong written and verbal communication skills.
    • BA/BS or equivalent experience required.
    • 5+ years media-related/agency experience.
    • Experience buying through Strata.
    • You build great relationships with clients, vendors, and reps.
    • Strong negotiation skills and successful track record in the media buying space.
    • Establish trust and credibility with clients and vendors.
    • Ability to deliver client-facing presentations

    Company Description:

    BPD is the leading full-service hospital marketing company in the country. Proudly Serving many of the most prestigious hospitals in the United States, we are driven a singular Purpose: We believe health systems should be the most beloved brands in the world. To deliver on that belief, we've developed a unique, three-pronged approach to healthcare marketing: 1) Sub-specialization—do one thing and do it very, very well; 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we've created an innovative customer service approach that is second to none.

    Application Instructions

    Please upload your resume and include your LinkedIn URL in the message section.

    #J-18808-Ljbffr
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