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    Senior Marketing Analyst, Channel Strategy - London, United Kingdom - Salesforce, Inc.

    Salesforce, Inc.
    Salesforce, Inc. London, United Kingdom

    2 weeks ago

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    Senior Marketing Analyst, Channel Strategy - Public Sector page is loaded

    Senior Marketing Analyst, Channel Strategy - Public Sector

    Apply remote type Office - Flexible locations United Kingdom - London time type Full time posted on Posted Yesterday job requisition id JR238667

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

    Job Category

    Marketing & Communications

    Job Details

    About Salesforce

    We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

    Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for dedicated marketers who are curious, analytical, and have a passion for digital marketing to support building this world-class organization.

    Your Impact

    As a channel strategist into the Public sector, you will be responsible for digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing cross tactic performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our partners in Sales. You will work cross-functionally with cloud strategists, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.

    As a key member of the Media Lab, you will:
    • Serve as in-house expert across all tactics – planning and execution to strategy and reporting
    • Handle budgets, target attainment, media strategy, campaign and ad optimization, testing, performance metrics, and overall channel strategy roadmap
    • Amplify every media dollar spent by monitoring, analyzing, and optimizing campaign performance
    • Collaborate with cloud strategy counterparts to plan and improve channel performance through education and translating business strategy into channel media strategy.
    • Provide regular campaign reports, updates, and optimization recommendations to the team's external partners
    • Own the relationships with our ad platform partners and third-party vendors
    • Stay up-to-date on the best methodologies, industry trends, and strategies in the paid social landscape educating the greater team as you learn
    • Research new, innovative tactics that improve campaign operations and increase digital business impact

    Requirements:

    • Minimum 3-5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries
    • In-depth knowledge and hands-on experience in running campaigns for Content Syndication, Direct Buys, Review Sites, Third-Party Email, and Webinar Syndication
    • Expertise in running paid campaigns on social media platforms like Meta Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads
    • Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets
    • Experience in managing budgets effectively & across various digital channels, allocating resources based on performance and objectives and analyzing ROI for campaigns
    • Cross-Channel Coordination: Understanding how different digital channels interact and being able to coordinate strategies across channels for cohesive and integrated marketing campaigns
    • Knowledge of government structures, policies, and processes is crucial. Understanding how public sector organizations operate and make decisions is essential.
    • Familiarity with legal and regulatory frameworks specific to the public sector is a plus. This includes compliance with government procurement rules and transparency regulations
    • Thrive in a fast-moving environments – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion.
    • Exceptional communication skills and a collaborative/team mentality
    • Strong analytical skills, with approach to problem-solve and stay curious to understand the WHY and the WHAT
    • Proficiency using data visualization tools such as Tableau and Datorama
    • Proficiency in Excel and/or Google Sheets

    Accommodations

    If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

    We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

    Posting Statement

    At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .

    Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .

    Salesforce welcomes all.

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