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    Event Marketing Specialist - Liverpool, United Kingdom - WuXi AppTec

    WuXi AppTec
    WuXi AppTec Liverpool, United Kingdom

    4 days ago

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    Description

    Overview

    This position will coordinate and manage WuXi AppTec's presence with industry conventions and conferences, as well as local seminars/receptions in Europe. The Event Marketing Specialist will report to the Senior Marketing Manager, Europe and will support WuXi Discovery Services with event marketing planning, developing marketing materials, trade shows, and on-line and off-line events.

    Essential Job Functions:

    • Project manage and flawlessly execute impactful events and exhibits from start to finish.
    • Work with local marketing managers and BD to identify, coordinate and lead events that align with the marketing strategy, budget and key objectives.
    • Measure and maximize sales opportunities, leads and ROI with exhibits and event technologies.
    • Timely gather and share feedback and leads. Implement event campaigns in the CRM and provide KPIs/Reporting for each event.
    • Act as first point of contact for conference organizer and venue for securing space, show management services, floor plans, production schedules, payment schedules, host/venue requirements, etc.
    • Coordinate exhibit shipping, transportation, catering, exhibit badges and rooming locks when necessary.
    • Be partnership-minded, always looking for a way to say "Yes, and..." and create trust by being a colleague willing to pitch in every day.
    • Manage deliverables and deadlines for print and digital content working with creative teams and marketers for approved brand assets.
    • Complete and submit approval applications for all event related actions including speaking slots, seminars, webinars, social media and online content. Work closely with Content team, speakers, Legal, etc to gain approvals.
    • Create, schedule and post event promotions on social media, newsletter and share with BD team and other stakeholders.

    Job Responsibilities:

    • Coordinate sponsorships, booths, exhibits, and trade shows, schedule attendees.
    • Collaborate across departments to align event objectives and stakeholder interests.
    • Research and engage external support, like caterers or photographers, as needed.
    • Administer daily event logistics: order placement, budget tracking, vendor monitoring, travel coordination, attendee facilitation, registration oversight, and issue resolution.
    • Supervise and coordinate with event contractors.
    • Lead post-event reporting and recapping, Update reporting documents on a continuous basis.
    • Process event invoices/expenses and reconcile status with finance to ensure vendors are paid in timely manner.
    • Monitor and evaluate project/process activity and report on project or issues to leadership team.

    Qualifications

    Experience / Education Requires:

    • Bachelor's degree in marketing, business or sciences
    • 3+ years' experience planning and implementing events and exhibits in a regulated industry
    • Experience organizing teams and timelines
    • Organizational, project, and planning skills. Detailed oriented.
    • Budget, timeline and vendor management experience

    Knowledge / Skills / Abilities:

    • Strong communication skills, both verbal and written.
    • Strong ability to multitask and re-prioritize effectively.
    • A data-driven approach to decision-making.
    • A high degree of attention to detail and a commitment to accuracy.
    • The capability to excel in a dynamic, fast-paced environment while successfully managing multiple tasks.
    • Demonstrated ability to manage multiple events and people simultaneously.
    • Time management
    • Networking
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