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    Paid Social Account Manager - London, United Kingdom - IPG Mediabrands

    IPG Mediabrands
    IPG Mediabrands London, United Kingdom

    2 weeks ago

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    Description

    About Us

    KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

    Key Responsibilities

    As Paid Social Manager, you will have responsibility for:

    Strategic Social Marketing

    • Hands-on campaign management across major Social platforms such as Meta, Snapchat Tik Tok and Pinterest.
    • Forecasting and strategic planning of Social activity to hit campaign objectives.
    • Support AD in the development of a clear roadmap to drive client engagement and growth plans aligned to client priorities.
    • Reporting and insights into campaign performance and optimization.
    • Contribute to developing new products and working methods that improve Social results.
    • Help educate the clients on Social media strategies and tactics; engage clients in digital communications by demonstrating their direct response, creative and brand-building abilities.
    • Participate in and learn about social marketing and its impact on our clients.
    • Keep up to date with and lead the testing of new Social products.
    • Identify areas for operational efficiencies and improve processes.
    • Proactively identifying measurement opportunities and developing client Test and Learn frameworks.
    • Ensure team deadlines are met 100% of the time.

    LEASDERSHIP & MANAGEMENT

    • Lead the day-to-day client relationship, campaign or project development and execution.
    • Ensure that all client campaigns follow the internal Social process.
    • Provide consistent and practical support to Account Directors / Senior Account Managers and Business Performance Directors.
    • Prepare and lead performance review presentations.
    • Lead development of regular results analysis & reporting, recommendations and presentations.
    • Lead meetings and discussions directly with the team or client.
    • Work to understand your client's pressures and internal demands to ensure Kinesso Media provides the proper response at the right time in the appropriate manner.
    • Build an understanding of the client's business and digital marketing objectives, and develop strategies to help meet those objectives.
    • Effectively set and manage client expectations.
    • Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles and with their bosses; ensure clients have the necessary information and materials they need to do their jobs well.
    • Ensure all media schedules, forecasts and recommendations are fit for the client and easy to access.
    • Provide counsel to clients' marketing issues and opportunities, engaging the Account Director as appropriate.

    PEOPLE MANAGEMENT

    • Actively nurture the goal of making Kinesso Media an enjoyable place for staff and clients to engage with.
    • Delegate the appropriate tasks and the appropriate amount of functions to ensure an acceptable workload.
    • Keep Business Performance Director informed of Account Analyst development and performance.
    • Identify opportunities for Account Analysts to take ownership of tasks or projects to develop and grow.
    • Develop and maintain strong relationships with your key client stakeholders becoming a trusted partner

    Desired Skills & Experience:

    Skills:

    • Needs to have Paid social marketing experience, responsible for planning and managing campaigns across major Social platforms such as Meta, Snapchat Tik Tok and Pinterest.
    • 100% required certification and accreditation.
    • Experience managing large budgets and delivering solid results across multiple markets and product types for a large retail brand.
    • Have experience with e-commerce performance and brand campaigns using major Social platforms such as Meta, Snapchat Tik Tok and Pinterest.
    • Be a trusted, knowledgeable source of information and developments in Paid Social marketing.
    • Be able to communicate effectively at all levels, both up and down.
    • Strong client-facing skills: understanding client needs, maintaining relationships, and building partnerships.
    • Able to work in high press, high-pressure and resolve client issues.
    • Analytical, yet operate strategically, with an understanding of the 'big picture.'
    • 'Hands-on' approach to operations: Plans, assigns and directs work, time, material, people.
    • Proactive working attitude towards the team and client.

    THE PERKS

    We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

    Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

    • Free breakfast and free lunch
    • Early finish Fridays
    • Core Hours (Mon-Thurs, flexible start/finish times)
    • Retail discounts
    • Electric vehicle salary sacrifice car scheme
    • Wellbeing programme, including Headspace & flu jabs
    • Interest free season ticket loan
    • Paid time off for Volunteering
    • Group Income Protection
    • Life Assurance
    • Private Medical Insurance or Health Cash Plan (dependent on level)
    • Group Personal Pension Plan with matched contributions from 3-6%
    • Generous Parental Leave & Pay
    • Independent mortgage advice
    • Financial education
    • Employee Assistance Programme
    • Free eye tests
    • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more
    #J-18808-Ljbffr
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