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    Advanced Analytics Director - London, United Kingdom - Silverdrum

    Silverdrum
    Silverdrum London, United Kingdom

    6 days ago

    Default job background
    Description

    Job Description

    Senior Analytics Director position at a leading data consultancy, part of a wider media agency group.

    The role is perfect for an Analytics leader who has experience delivering excellent end-to-end analytics solutions for clients on multi-year and multi-market projects.

    MMM (mix market modelling) experience is a must-have for this role.

    Salary to £95,000 with hybrid working options (3 days in Central London office ideally).

    The Business

    • Within the the data, technology, and analytics division of a leading global agency
    • Help CMOs and their teams harness data, technology, and Advanced Analytics to grow their brands
    • Built a variety of innovative product and specialist service solutions for clients and agency partners
    • Have their own proprietary platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology
    • The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities

    Role Summary

    The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and working with a regional Data Science and Advanced Analytics team to aid the biggest marketers with the measurement, optimization and planning of media.

    This role is a leadership role within the Client Success hub, and you will be leading the growth of relationship with one of the world's largest Auto brands.

    Key Responsibilities


    • Lead client engagement for Advanced Analytics solutions (MMM, Attribution, custom econometric and optimization work) for multi-market and multi-year projects


    • Demonstrate excellent data planning skills i.e., correlation analysis, test frameworks and hypotheses creation, data manipulation, interrogation, and interpretation


    • Mentor a team of managers and analysts, ensuring that they are delivering excellent work that impacts the bottom-line of clients


    • Work with agency and media partners, coordinating deliverables and weaving a cohesive and impactful story


    • Drive cross team initiatives, working closely with data ops and reporting, audience analytics and client solutions teams


    • Be at the forefront of your field, from changes in 3rd party cookies to trends in 3rd party vendors and competitors

    Skills


    • Market Mix Modelling


    • Multi-touchpoint Attribution modelling


    • Custom econometrics modelling


    • A/B testing and impact evaluation


    • Key Driver analysis


    • Brand tracking


    • Project Management


    • Data collection and validation for multiple data sources


    • Mentoring and management of analytic talent

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