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Bracknell

    Marketing Operations Manager, Bracknell, UK - Bracknell, Berkshire, United Kingdom - Energy Jobline ZR

    Energy Jobline ZR
    Energy Jobline ZR Bracknell, Berkshire, United Kingdom

    1 week ago

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    Description

    Job Description

    We are looking for a seasoned marketing operations professional to help us build, measure, optimise and scale our marketing programs to drive growth. In this role, you'll be responsible for measuring and evaluating marketing performance, supporting demand and integrated marketing campaigns and maintaining overall marketing processes, technology, and workflows.

    The successful applicant will report directly to the EMEA and India Marketing Director.

    Key responsibilities:

    • Collaboratively create, monitor, and maintain Dynamics Marketing campaigns
    • Maintain the regional email, landing page and form templates
    • Work with global functions to ensure system and data integrity and best practice
    • Work with sales and sales operations to manage the lead routing processes for EMEA
    • Ensure adherence to automation and database policies, practices and protection regulations
    • Maintain systems documentation, including data standards, procedures and definitions
    • Manage any Dynamics Marketing or related database technical or process issues
    • Monitor and review campaign performance and use findings to inform future campaigns

    Qualifications - External

    • 5+ years' experience working in marketing operations
    • Experience working with CRM and Marketing Automation platforms - ideally with Microsoft Dynamics 365
    • Experience of creating outbound email and nurture campaigns
    • Knowledge of GDPR and other local data and electronic communication laws are essential.
    • A good understanding of database structure, data hygiene, analytics, and attribution.
    • Has at least basic HTML and CSS skills
    • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
    • Aware of the typical B2B lead process / customer journey in a multi-channel environment
    • Highly detailed, analytically oriented and results driven
    • Has strong project management skills and able to manage multiple tasks concurrently
    • Has a problem-solving attitude and pro-active approach to solving system issues.
    • Strong English skills, both written and verbal
    • Able to build professional relationships with stakeholders at all levels
    • Experience of working within a high-tech B2B global organization would be an advantage.

    About Us

    Tektronix is part of the Fortive Corporation which has more than $6 billion in annual revenues and holds well-known brands in leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution. When you join Tektronix and Fortive, you will work in an extraordinary team, learning with and from great people, where and is celebrated. You will have the opportunity to do work that makes a difference in the world. You will be trusted and empowered to contribute in meaningful ways with visibility and accountability. We are obsessed with our customers and have a commitment to transparency, unending learning and growth to accelerate progress and innovation. Join us for the excitement of a startup with a history of success For You. For Us. For Growth.

    Tektronix is an equal opportunity employer. We evaluate qualified applicants without regard to , , , , , , marital status, , veteran status, , , or any other characteristic protected by law. Candidates with less education/experience may be considered for other opportunities.

    Fortive Corporation Overview

    Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next- product design, and healthcare safety solutions.

    We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

    At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

    At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

    At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

    Fortive: For you, for us, for growth. Ready to move your career forward? Find out more at

    #J-18808-Ljbffr
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