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    Executive Head of Marketing - Woking, Surrey, United Kingdom - Taco Bell

    Taco Bell
    Taco Bell Woking, Surrey, United Kingdom

    1 week ago

    Default job background
    Description
    Who is Taco Bell?
    Taco Bell was born and raised in California and has been around since 1962.

    We went from selling everyone's favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe.

    Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum Brands.

    Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause.

    From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industryboundaries.

    And all of that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few.

    Join Taco Bell's innovative team as a Marketing rock star We need a creative contributor who will work with the UK Franchise groups and UK Brand Manager in the design and delivery of Local Store Marketing and New Store opening strategies, plans and marketing initiatives that grow same-store sales and brand equity of Taco Bell in the UK.


    Local Store Marketing:

    • Collaborate with franchisees and the field team to understand restaurant needs and target consumers, creating restaurant profiles.
    • Develop Local Store Marketing plans for restaurants/regions based on market insights, consumer data, seasonality, and sales goals.
    • Coordinate and execute successful Local Store Marketing plans with franchise teams and agencies.
    • Lead the development and approval of Local Store Marketing tools and assets, working closely with franchisees or the Brand Manager.
    • Analyze the performance of Local Store Marketing plans and share results and insights with franchisees and the brand team.
    Partner with franchisees and the field team to assess consumer and competitive landscapes in new restaurant territories.

    • Create effective New Store Opening plans in collaboration with franchisees, the brand team, and agency partners to drive sustainable sales and maximize brand awareness.
    • Analyze the performance of New Store Opening plans and communicate findings to franchisees and the brand team.
    Manage Budget / Marketing Co-Op
    ~ Manage and track marketing spend (UK) across all key activities.

    Manage marketing communication cycle to franchisees and team.
    Be responsible for marketing best practice sharing and know-how building across the region and with the broader global business units

    Passionate marketer with at least 2+ years of post-degree experience, preferably in food retail or consumer goods.
    Proven experience in local store marketing or campaign management.
    Strong analytical and financial acumen for business strategy.
    Exceptional project management skills.
    Creative, detail-oriented, and adept at prioritization.
    A career with Yum offers much more than just fantastic earning potential. We are about more than just building restaurants—we connect with our fans through their passions including sports, gaming, and music
    they crave a unique culture that fosters creativity and encourages pursuit of passion, and they look for opportunities to take risks, develop skills and learn in ways that fit their lifestyle
    Company and performance-related bonus.
    Generous pension with up to 11% company contribution.
    Private healthcare with the option to increase to include family cover.

    Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year.

    After 5 years' service, annual holiday allowance increases to 30 days.

    Recharge Days - an additional 5 days per year to disconnect from our day-to-day (in addition to annual and bank holidays).

    Competitive parental leave and flexible return to work options.

    Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership.

    Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts.
    At Taco Bell, we Live Más and invite you to do the same.

    Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.

    #
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