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    Marketing Executive - Peterborough, United Kingdom - Links Recruitment Ltd

    Links Recruitment Ltd
    Links Recruitment Ltd Peterborough, United Kingdom

    2 weeks ago

    Default job background
    Full time Marketing / Advertising / Public Relations
    Description
    Want to take your marketing career to the next level?

    We're looking for a talented, experienced marketing professional to help deliver a comprehensive programme of campaigns and content – supporting exciting growth across multiple solutions and industry verticals.

    In the role, you'll leverage the full marketing mix to promote our products and services. You'll play a key role helping the Marketing Team to develop the company's strategic approach, then lead on the successful execution of our plans.

    Responsibilities
    • Lead on the development of our brand identity, tone of voice and messaging.
    • Identify and execute relevant opportunities for media coverage.
    • Plan and deliver inbound and outbound campaigns in line with the company plan.
    • Create and distribute materials which generate target enquiries for the business.
    • Report on success and areas of improvement across our lead-generation programmes.
    • Understand and bring to life our customer pain points and value proposition.
    • Produce content and collateral that supports successful sales execution.
    • Manage the storage and distribution of our comprehensive asset library.
    • Collaborate with and manage suppliers, agencies, third parties and partners.
    • Represent the company and our brand in the industry as required.
    • Engage in team planning sessions and present updates on project progress.
    What we need from you
    • Experience creating and delivering comprehensive marketing campaigns.
    • SCO Marketing Skills.
    • Adobe creative suite experience.
    • Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience in setting up and optimizing Google Adwords campaigns.
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
    • Proven track record creating various short- and long-form content.
    • Ability to lead projects and support/manage other stakeholders through the process.
    • Understanding of business challenges, buying processes and how to position solutions for senior decision-makers.
    • First-class planning and organisation.
    • Enthusiasm, positivity, and a solution-focused mentality.
    Salary: £35,000 – £50,000 Negotiable Dependent on Experience
    Hours: Mon. to Fri
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