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    Market Researcher - United Kingdom - BP p.l.c.

    BP p.l.c.
    BP p.l.c. United Kingdom

    1 week ago

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    Description
    Travel required Up to 10% travel should be expected with this role
    Job category Marketing Group
    Relocation available This role is not eligible for relocation

    Join our team for a rewarding opportunity to provide essential analytical and data support to our esteemed Global Marketing Effectiveness Team.

    Additionally, you'll play a crucial role in nurturing the development and management of ASP investments and performance, with a particular focus on our ROMI Tool.

    This role will consider applications across Europe local to a bp/ Castrol Head Office.
    Contribute to the development of the ROMI toolkit, marketing effectiveness measurement framework by providing analytical and data support
    Where appropriate support the implementation of the framework alongside the Implementation Specialist with key markets in particular the ROMI Tool
    Working with the Marketing Effectiveness Data Manager monitor the data integrity and process align
    ment globally for inputs into marketing effectiveness models
    Maintain regular contact with markets to understand data changes and challenges to ensure the integrity of the ROMI toolkit and to proactively identify future opportunities and developments
    Identify new analytical/evaluation approaches to further enhance the continual development of the ROMI toolkit
    Undertake ad hoc analysis to support Marketing Effectiveness and ASP evaluation and performance as required
    Knowledge of marketing principles and processes either at a market or global function level
    A solid background in a commercial analytical function
    Experience of key business systems – BIGS, SAP BPC advantageous
    Translating Marketing Strategy into Marketing Plans
    Project Management
    Appreciation of performance management
    Superior excel and analytical and skills
    Data visualisation skills an advantage e.g. Power BI
    We believe that our team is strengthened by diversity and equal opportunity. These benefits can include flexible working options, paid parental leave policy among others.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

    Please contact us to request accommodation.
    Travel Requirement
    Up to 10% travel should be expected with this role Job summary
    Marketing Group

    Join our team for a rewarding opportunity to provide essential analytical and data support to our esteemed Global Marketing Effectiveness Team.

    Additionally, you'll play a crucial role in nurturing the development and management of ASP investments and performance, with a particular focus on our ROMI Tool.

    This role will consider applications across Europe local to a bp/ Castrol Head Office.
    Contribute to the development of the ROMI toolkit, marketing effectiveness measurement framework by providing analytical and data support
    Where appropriate support the implementation of the framework alongside the Implementation Specialist with key markets in particular the ROMI Tool
    Working with the Marketing Effectiveness Data Manager monitor the data integrity and process align
    ment globally for inputs into marketing effectiveness models
    Maintain regular contact with markets to understand data changes and challenges to ensure the integrity of the ROMI toolkit and to proactively identify future opportunities and developments
    Identify new analytical/evaluation approaches to further enhance the continual development of the ROMI toolkit
    Undertake ad hoc analysis to support Marketing Effectiveness and ASP evaluation and performance as required
    Knowledge of marketing principles and processes either at a market or global function level
    A solid background in a commercial analytical function
    Experience of key business systems – BIGS, SAP BPC advantageous


    Required Marketing competencies:
    Translating Marketing Strategy into Marketing Plans
    Project Management
    Appreciation of performance management
    Superior excel and analytical and skills
    Data visualisation skills an advantage e.g. Power BI
    We believe that our team is strengthened by diversity and equal opportunity. These benefits can include flexible working options, paid parental leave policy among others.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

    Please contact us to request accommodation.
    Travel Requirement
    Up to 10% travel should be expected with this role


    Relocation Assistance:
    This role is not eligible for relocation


    Remote Type:
    This position is a hybrid of office/remote working
    Agility core practices, Agility core practices, Analytical Mentality, Analytical Thinking, Brand Management, Commercial Acumen, Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Marketing strategy, Microsoft Excel Data Analysis, Microsoft Power BI, Microsoft Power Business Intelligence (BI) Data Visualization {+ 8 more}


    Legal Disclaimer:
    We are an equal opportunity employer and value diversity at our company.

    We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status.

    Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

    If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

    If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy.

    This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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