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    Head of Brand - London, United Kingdom - Growthfyi

    Growthfyi
    Growthfyi London, United Kingdom

    1 week ago

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    Description

    Job Title:
    Head of Creative Marketing, Communications & Brand

    Contract Type:
    Full Time


    Term:
    Permanent


    Start Date:

    ASAP

    Reports to:
    Head of Podcast Strategy, CEO

    In little more than two years, Novel has become Europe's biggest independent audio production company.

    We produce premium original podcasts for the likes of the BBC, iHeartRadio, Wondery, Gimlet, Audible, Spotify, Formula One, Google and The Premier League.

    We achieved a simultaneous US and UK number one with Harsh Reality , about the career of the trans TV star Miriam Rivera, and have won seven awards for the Bellingcat Podcast , which focuses on the international open-sourced investigations agency.

    Our shows are now being optioned for TV and Film. We're based in London, but increasingly our content starts with North America in mind. We're a lean, hungry startup in an industry that's expanding in every direction.
    We specialise in investigative and narrative documentary storytelling, but we're also interested in comedy, politics, sport and scripted. We care about awards, but care more about attracting audiences who can't get enough of what we do. We're fiercely commercially focused as well as fiercely creative. From being a team of five before the pandemic, we now employ over 50 people full-time.

    Our staff now includes Julie Shapiro (Third Coast, Radiotopia), Austin Mitchell (NYT, Gimlet), Mythili Rao (The Guardian, WNYC) and Neil Krishnan (NBC, Universal), and we've hired other top talent from some of the world's leading media organisations.

    Next year we'll launch the Novel Originals network, which will bring our brand directly to listeners under our own name.

    As we take this major new step, we need to have a marketing strategy that's equally ambitious.

    We have a sense of our brand identity , but we've grown fast and it's spread across a wide variety of shows covering a broad range of topics.

    We're looking for someone to look and listen to what we do, distil who we are, and communicate that to a big audience as part of our ambitious commercial strategy.

    Perhaps it's helpful to list some brands we admire:
    Factory, Warp, PC Music; A24, Criterion Collection, Neon; Different as these all are, these brands are entirely themselves.

    We want to get ahead by being smarter, and by forging genuine, lasting connections with the people who consume our content.

    Do we want to do events? Let's take some risks and make some noise.
    This would be a great job for someone who has already been a Head of Marketing. It could also be a good fit for a senior marketer with really crisp and fresh ideas.

    You'll need to be across lots of things:

    generating ideas and campaigns, planning events, editing copy, managing the website, coordinating socials, talking to journalists, developing tie-ins, supervising junior colleagues in their day-to-day work.

    And you're always ahead of the game.

    We want someone who realises that the difference between good and great marketing is something that can't be measured on a spreadsheet.

    You'll be reporting directly to the CEO, who is passionate about making sure that our marketing stands out from the crowd.

    Distil the Novel tone of voice and marketing/brand guidelines
    Originate big marketing ideas, plans for shows and announcements, then execute them
    Oversee the strategy and development of marketing, communications, and brand materials.

    You'll be able to clearly articulate how ideas should come to life to our art director and senior management team.

    This includes packaging new Novel shows, general presentations, and new product launch materials
    Lead a team of marketing staff – art direction and social media. Act as quality control on all communications before they are sent out.
    Work closely with the sales team to come up with big ideas for partners across the Novel network of shows and new multi-platform opportunities
    Stay on top of podcast industry trends and what competitors are doing, and communicate those trends to the relevant teams
    Bupa private medical insurance
    ~ Life insurance
    ~ Season ticket loan
    ~ Ride to work scheme
    ~ Flexible hours (work around our core hours)
    ~ LifeWorks Access - Employee Assistance Programme
    ~23 days of holiday per year (pro rata for PT), plus Bank Holidays
    ~+ 3 days closure at Christmas

    audio with the subject line, HEAD OF CREATIVE MARKETING, COMMUNICATION, BRAND . It is obvious the podcast industry needs to change and become more diverse.

    We are therefore particularly keen to hear from applicants that are underrepresented in the industry, such as those from Black, Asian & Minority Ethnic backgrounds or those with disabilities.

    #
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