- Global leader : We impact critical systems every day with sites in 17 countries and six centers of research excellence. From pioneering to powering life-changing innovation, we're delivering threat detection and screening solutions to safeguard the world from threat
- Digital growth : A key part of our capability is the integration of digital technology across our business and our operations in more than 55 countries, will be critical to our continued success
- Exciting opportunities : Our growth is creating exciting opportunities to work with experts in physics, chemistry, electronics, mechanics, production, computer science, and AIML
- International environment : With some projects, work requires global collaboration and the potential to travel and grow with the business
- Works closely with the respective industry director(s), product managers and other key stakeholders to capture and convey the customer value proposition.
- Develop messaging and market positioning that sets new products apart from others in the market; establishing unique value proposition and brand character.
- In collaboration with product management, implement new product launches.
- Drive creative development of segment multichannel campaigns, marketing collaterals and sales tools.
- Lead thought leadership content development (white papers, insights, articles etc.) and trade media engagement.
- Ensure marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all marketing promotion teams.
- Collaborate with appropriate technology, product managers, subject matter experts and other relevant stakeholders to ensure that accurate information is approved and presented.
- Manage industry specific events and speaking slots.
- Collaborate with the Regional marketing teams to create successful segment-specific marketing campaigns that contribute to pipeline growth.
- Assess market needs and opportunities, obtains insights on customer usage, and identify and analyze industry trends.
- Monitor and manage expenditures within allotted budget.
- Support the wider Marketing Communications function as required
- Bachelor's degree in marketing, business management, communications or relevant field.
- A minimum of 4 years' experience in a similar position.
- Excellent copy writing and presentation skills.
- Global mindset with proven experience in professional marketing communications within the Tech Industry or at least B2B business.
- Matrix management experience working virtually in diverse teams.
- Advanced content marketing strategy proficiency.
- Experience in events organisation (trade shows, virtual events)
- Experience in lead generation and nurturing techniques.
- Advanced knowledge of Marketing automation.
- Experience in performance marketing and analysis of KPIs
- Advanced stakeholder management, communication and people skills.
- Overall, good programme, project and time management skills – highly organised and detailed orientated.
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Marketing & Communications Manager - London, United Kingdom - Smiths Group plc
Description
SMITHS DETECTION MAKING THE WORLD A SAFER PLACE
Every minute of every day, in nearly every country across the globe, Smiths Detection people and technology make the world a safer place. We safeguard people, business and infrastructure with the latest innovations and screening technology for aviation, ports, borders, defense, and security across 55 countries around the globe
Life At Smiths –
We're looking for an experienced and highly motivated Marketing and Communications Manager to join our team. This is a new role, which offers the opportunity for someone to create a real impact and help shape and deliver our marketing communications strategy for key verticals.
If you are a strategic thinker with a passion for crafting compelling narratives that resonate with target audiences, thrive in a dynamic and truly global environment where your creativity can shine, then this role is for you.
Duties & Responsibilities (not limited to)
The Individual
Join us for a great career and competitive compensation & benefits whilst keeping the world a safer place.
Diversity & Inclusion
We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.We have several employee-led Employee Resources Groups (, Black Employees Network, Veterans, Pride Network) providing support, enhancing career development, and contributing to personal development in the work environment and beyond.
At no time during the hiring process will Smiths Detection, Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website ( )or LinkedIn.
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