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    Senior Product Marketing Manager - United Kingdom - Cambium Learning Group

    Cambium Learning Group
    Cambium Learning Group United Kingdom

    1 week ago

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    Description
    Senior Product Marketing Manager page is loaded Senior Product Marketing Manager
    Apply locations Remote time type Full time posted on Posted 6 Days Ago job requisition id REQ-3388 Senior Product Marketing Manager
    Fully Remote in the USA

    The Senior Product Marketing Manager serves as the Learning A-Z champion for an assigned product portfolio and acts as the owner of in-market product strategy for maximizing revenue (net new, cross-sell, up-sell).

    This role leverages market research, competitive analysis, and voice of customer data to develop that compelling positioning, target segments, create pricing, and build incredible collateral that stands out in the market and against competition in order to develop highly targeted, effective go-to-market and annual marketing strategies for a portfolio of products.

    Pioneers a team to drive revenue through effective go-to-market and annual product marketing plans with clearly defined Goals and Objectives.

    Applies Best-in-Class Marketing Strategies to achieve revenue, use, and satisfaction targets.

    Learns and synthesizes the voice of the customer, including relevant user, buyer, and market/competitive landscape through research, analytics, feedback from the field reps and customers.

    Serving as chief product advocate, providing guidance to marketing and sales teams to build awareness, deepen product knowledge, and drive pipeline build and acceleration, as warranted; Representing the voice of customer in business decisions and product development.

    Communicate the product position and story through the creation and oversight of development of the product name, visual identity, messaging strategy, and customer journey experience.

    The Senior Product Marketing Manager will have a combination of strategic vision, collaborative leadership skills, a knack for ruthless prioritization, and solid strategy-to-execution experience, having worked in highly collaborative environments built to move fast.

    Bachelor's Degree is required
    ~5+ years work experience as a Product Marketing Manager, Marketing Manager, or Product Manager.
    ~ Demonstrated ability to manage projects effectively.
    ~ Must be able to interact successfully with customers, sales team, product development team, and product management team.
    ~ When you work with Learning A-Z, you'll be helping students across the globe develop the comprehension, curiosity, and continued joy of learning they need to succeed in today's world.

    Our flagship products Reading A-Z, Raz-Kids, and Raz-Plus are beloved by teachers and students alike, and are currently used by approximately 1/5 of public students in the United States.

    All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

    locations Remote time type Full time posted on Posted 7 Days Ago Technical Product Manager
    locations Remote time type Full time posted on Posted 2 Days Ago Technical Product Manager

    locations Remote time type Full time posted on Posted 14 Days Ago Simplicity - Across all our teams and all areas of our business, we create simplicity, making things easier and more clear for all those we work with.

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