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    Senior Brand Manager - London, United Kingdom - Howden Group

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    Description
    Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.

    Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.

    We're looking for an experienced senior brand manager who is both strategically minded and delivery focused, the role will suit someone who is excited at the opportunity of taking a freshly redefined brand and embedding it through a global but decentralised business.

    You'll be a confident presenter, able to engage people at all levels of the business in the value of brand and the importance of consistency, whilst recognising their desire for flexibility and autonomy.

    Knowing and being able to communicate what aspects of the brand world must be strictly adhered to and what can be flexed will be key.

    You will be instrumental in landing the brand throughout the business, via guidance, education and creating templates and playbooks where relevant.

    You will report into the Director of Brand Strategy.

    Your role will have multiple streams to it, and you will operate within a project team:


    Brand Education :

    Responsible for setting the education content required for multiple audiences, working in conjunction with content, design, brand strategy to deliver hard working training materials.

    Planning out how and when content should be released.

    Creation of global assets & templates: Plan and oversee the creation of a suite of hard-working evergreen assets and templates to benefit the global business through the rebrand process and into BAU.

    Work alongside the Creative Director & Head of Brand Content to understand their vision, and with regional & functional community to understand their requirements.

    Supported by a marketing executive to brief the studio manager, manage delivery and to cascade out assets once ready.

    Review digital brand self-serve journeys: Review user journeys, content and page layouts within brand self serve tools in collaboration with Creative, Brand Ops & Brand Strategy (IE Canto, On24 etc).


    New Brand on M365 suite :

    Lead on the application of the new brand onto M365, globally, working alongside IT, the studio manager, creative director & head of brand operations.

    Delivering associated employer brand assets for relevant applications.

    Community engagement :

    Responsible for engagement with all parts of the business who have materials that must be rebranded, build relationships and identify additional requirements for education and templates to be created (IE all businesses, markets and regions, plus all functions such as Internal Comms, Corp Comms, HR, Events, BID, Foundation, CSR and Group etc).

    Working collaboratively with other members of the brand team and the project team, as appropriate.

    Working in collaboration with another Senior Brand Manager in the team, who has delivered a similar project recently, with which this project must align.

    Partnering with the Director of Brand Strategy on key brand strategy initiatives where appropriate.
    You will work alongside a variety of teams and people but will also sit within a project team.
    You'll have a track record as a brand manager ideally in both B2B and B2C fast-paced environments. Confidence – especially when it comes to expressing ideas and brainstorming with creatives
    Experience working with multiple teams within a business not just marketing.
    We've travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world's biggest insurance market. We're still locals, and we still deliver the right advice and the right insurance to our clients. But now, we're local all over the world.

    With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world.

    Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves.

    Diversity & Inclusion

    At Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.

    Fixed Term Contract (Fixed Term) In November 1994, David Howden founded a business that was literally the smallest insurance broker in the world.

    A minority external investor with a long-term outlook
    3 friends (and a dog)
    A commitment to building a business with independence enshrined in its fabric

    Today, the business has a global footprint of more than 14,500 employees in 50 countries spanning Europe, the Middle East and Africa, Asia Pacific and the Americas.


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