Paid Social Business Director - London, United Kingdom - GroupM

Description

Description

Business Director,Paid Social

Group: Mindshare Worldwide

Client: FORD

Reports to: Channel Management Partner

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on or or hear about the company in the words of our own people.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with ourGood Growthambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact .

Channel & Solutions

Channel & Solutions exists to evolve how we engage with clients across all things digital – where it be strategy, activation, or consultancy. For us it's about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).

The Role

The Business Director role is a senior role that required to deliver best in class global/regional Paid Socialmarketing and media solutions for key global clients. You must be digitally ahead, connected, diplomatic, pro-active, and solution oriented.

You will work closely across some of the world's leading brands to deliver best in class digital acceleration and bigger picture digital leadership. You'll be leading a team of channel management planning & buying specialists and be responsible for ensuring output is of the highest quality, and that our agency offering is market-differentiating. Your team will work across all Mindshare WW Paid Social clients, some examples being Unilever, Volvo, Ford, LHH, General Mills & Blackrock. This role will provide strategic leadership and decision making across Paid Social our offering, with a focus on delivering first-class and innovative client solutions. Acting as an aspirational figurehead this leader will be responsible for the development of our Paid Social offering, providing leadership internally and collaborating closely with GroupM services. You will work alongside other Digital Business Directors, along with other agency teams (ie. Analytics, Business Planning, Insights), you'll be responsible for delivering against agency's approach of Good Growth, leveraging our capabilities across the network for data, media and technology.

The successful Paid Social BD will be someone that is solution orientated, proactive, able to work collaboratively with teams, clients, agency partners and MS teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of cross channel and planning specialists. You will be expected to demonstrate your Digital expertise to help drive world-class delivery of Social solutions forward whilst also being comfortable with managing all elements of a soft P&L. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Reporting Structure:

The rolewill also hold a seat on the channel solutions Leadership Team and will report directly to Channel Management Partner, you will work very closely with other BDs, Operations, Partners, Managing Partner as well as the department head

The Ideal Candidate

As a leader, youwill have a proven track record in managing, leading and inspiring and integrating social specialist from across the business and within the client. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount.

You will be expected to be able to demonstrate Digital expertise that covers the Paid Social practice whilst also engaging further to incorporate organic influence, content and creative impact and the role of deep insight and analytics to inform decisioning,

Internally you will be responsible for all elements of a soft P&L, identifying and growing opportunities for the client and the agency. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Role Responsibilities

Key Skills and Experience

Personal performance measures:

The Business Director will predominantly be measured on the quality of work, innovation and their ability to adapt and adopt to the growing capabilities required for their client. Specific measures include: