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    Sales/marketing manager - Milton Keynes, Buckinghamshire, United Kingdom - AQA Recruiting

    AQA Recruiting
    AQA Recruiting Milton Keynes, Buckinghamshire, United Kingdom

    4 weeks ago

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    Description
    At AQA, we're committed to advancing education and we're committed to our people.

    As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.

    Marketing Manager
    FTC - ending 14th March 2025
    Hybrid - Approximately 1 day per week in Milton Keynes and 1 day per month in Cheltenham
    We are seeking an experienced Marketing Manager to join our team based out of Milton Keynes.


    The role will be varied:

    researching market analysis on one day, and devising and creating new campaigns and developing bespoke marketing communications the next, so you will be organised and work effectively – prioritising to get things done.

    You'll make decisions based on insight but have the creative ability to translate data into compelling website content.

    You will be good at using digital marketing techniques and be passionate about understanding the results, to drive continuous improvements in your plans to meet targets.

    Develop and implement a compelling marketing strategy
    Create awareness of AQA Global Assessment Services and develop the brand, driving customers into the sales funnel
    Implement marketing plans, advertising, e-marketing and campaigns
    Write clear, factual material and persuasive marketing copy, and proofread copy for both online and print campaign
    Produce creative content, including case studies, videos and blog posts
    Twitter and LinkedIn) to enhance audience engagement and conversion
    Book, organise attendance and prepare marketing materials for conferences to achieve maximum ROI
    Track relevant tenders and help support tender response process
    Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    Track marketing performance and return on investment and prepare monthly reports for management
    Extensive digital marketing experience in a similar role (minimum of two years)
    Proven success in managing marketing campaigns delivering growth with a clear ROI
    Experience of planning marketing strategy
    Experience of creating compelling content

    At AQA we recognise our employees' contribution and in return we are proud to offer an extensive reward and benefit package.

    25 days' annual leave rising to 30 days with service, plus all Bank Holidays and additional Christmas office closure
    ~ Flexible working environment and professional and personal development at your fingertips.
    ~ Excellent contributory pension (6% - 11.Life assurance, BUPA PMI and Health Cash Plan
    ~

    As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.

    Marketing Manager
    FTC - ending 14th March 2025
    Hybrid - Approximately 1 day per week in Milton Keynes and 1 day per month in Cheltenham
    We are seeking an experienced Marketing Manager to join our team based out of Milton Keynes.


    The role will be varied:

    researching market analysis on one day, and devising and creating new campaigns and developing bespoke marketing communications the next, so you will be organised and work effectively – prioritising to get things done.

    You'll make decisions based on insight but have the creative ability to translate data into compelling website content.

    You will be good at using digital marketing techniques and be passionate about understanding the results, to drive continuous improvements in your plans to meet targets.

    Develop and implement a compelling marketing strategy
    Create awareness of AQA Global Assessment Services and develop the brand, driving customers into the sales funnel
    Implement marketing plans, advertising, e-marketing and campaigns
    Write clear, factual material and persuasive marketing copy, and proofread copy for both online and print campaign
    Produce creative content, including case studies, videos and blog posts
    Twitter and LinkedIn) to enhance audience engagement and conversion
    Book, organise attendance and prepare marketing materials for conferences to achieve maximum ROI
    Track relevant tenders and help support tender response process
    Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    Track marketing performance and return on investment and prepare monthly reports for management
    Extensive digital marketing experience in a similar role (minimum of two years)
    Proven success in managing marketing campaigns delivering growth with a clear ROI
    Experience of planning marketing strategy
    Experience of creating compelling content

    At AQA we recognise our employees' contribution and in return we are proud to offer an extensive reward and benefit package.

    25 days' annual leave rising to 30 days with service, plus all Bank Holidays and additional Christmas office closure
    ~ Flexible working environment and professional and personal development at your fingertips.
    ~Excellent contributory pension (6% - 11.Life assurance, BUPA PMI and Health Cash Plan
    ~ Developing and delivering marketing campaigns, to ensure a good sales pipeline and a high conversion rate.
    You'll develop and deliver marketing campaigns throughout the customer journey.


    Your workload will be varied:

    devising and creating new campaigns and developing bespoke marketing communications one day and supporting tender applications and proposal development the next, so you will be organised and work effectively – prioritising to get things done.

    You'll make decisions based on insight but have the creative ability to translate data into compelling collateral.

    You will be good at using digital marketing techniques and be passionate about understanding the results, to drive continuous improvements in your plans to meet targets.

    Develop and implement a compelling marketing strategy
    Create awareness of, and develop the brand, driving customers into the sales funnel
    Grow the database of potential customers
    Implement marketing plans, advertising, e-marketing and campaigns
    Write clear, factual material and persuasive marketing copy, and proofread copy for both online and print campaign
    Produce creative content, including case studies, videos and blog posts
    Twitter, Facebook and LinkedIn) to enhance audience engagement and conversion
    Manage the SEO, update Website and contents
    Book and organise attendance at conferences, both virtual and physical to achieve maximum ROI
    Track relevant tenders and help support tender response process
    Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    Track marketing performance and return on investment and prepare monthly reports for management
    Oversee and manage the marketing budget.
    Proven marketing skills
    Data literate, including with google analytics
    Deep knowledge of optimising SEO, SEM, social media
    Website management skills
    Copy writing, factual and persuasive
    Managing freelancers
    Familiarity with CRM
    Advanced IT skills in relation to Word, PowerPoint, Excel and Outlook
    Extensive digital marketing experience in a similar role (minimum of two years)
    Proven success in managing marketing campaigns delivering growth with a clear ROI
    Experience of planning marketing strategy
    Experience of creating compelling content

    AQA is an independent charity that sets and marks over half of all GCSEs and A-levels in the UK every year.

    Our purpose is to advance education by helping students and teachers to realise their potential.

    To help drive these ambitions, AQA invests in the development of its people by offering a range of professional development and learning opportunities leading to over 50% of our permanent roles being filled internally.

    Please note that Faye will not be able to assist you with enquiries regarding Temporary vacancies or non-recruitment enquiries.

    If you have query regarding Temporary vacancies, please contact:

    Hybrid Working
    We're operating a hybrid working model. This allows for our colleagues to work from two days a week in one of our offices across England.

    AQA is an equal opportunities employer and welcomes applications from all sections of the community regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

    Please note that due to the confidential nature of our work, we are unable to employ people for our temporary roles who are currently a candidate for Key Stage 4 and 5 public examinations.

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