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    Brand & Content Marketing Lead - London, United Kingdom - Spotify

    Spotify
    Spotify London, United Kingdom

    2 weeks ago

    Default job background
    Description
    Join the Sales team and you'll build the relationships that help grow our business in existing markets and beyond.

    We don't just sell creative solutions to our clients and partners, we help to shape them; using our expert knowledge of ad products, sales channels and the industry to impact the way the world experiences music and podcasts.

    Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content.

    We are looking for a new team member to join our advertising band in London focused on multi-market support across EMEA and Canada.

    As a Marketing Research and Intelligence (MRI) Lead, you will play a crucial role in developing our advertising business through the development of actionable insights, thought leadership, and measurement studies for leading brands and agencies.

    Lead, develop and execute the research and measurement strategy for the EMEA market, taking into consideration regional needs across Northern, Southern, Western, and Central Europe, as well as Canada
    Drive top advertiser partnerships using insights and measurement, including bespoke testing strategies and measurement consultation
    Partner with our most strategic advertisers and agency partners building research and measurement programs that impact revenue
    Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
    Educate internal and external stakeholders on media performance trends and best practices to inform business decisions across our business
    Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
    Contribute to Spotify's point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
    You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
    Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
    Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
    Collaborate with leadership stakeholders on Sales and/or Marketing initiatives
    Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
    8+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
    ~ Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
    ~ High level of experience in running multiple-forms of advertising measurement with 1st and 3rd party research solutions
    ~ Strong background in quantitative advertising research, with solid skills in designing and analyzing complex research studies
    ~ Resonance:
    brand awareness, consideration, intent, etc


    Reaction:
    attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
    ~ Extensive experience in data analysis and storytelling, going beyond the "what" to tell the "why" within research results
    ~ Previous usage of SQL or equivalent is recommended but not required
    ~ You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
    ~ A positive and collaborative teammate who values building strong relationships with colleagues and stakeholders
    ~ In the London office 1-2 times a week

    Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators.

    Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service.
    #
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