Senior Marketing and Events Officer - Birmingham, United Kingdom - DiverseJobsMatter

Description

Job Description

JOB DESCRIPTION

We are the Institute of Environmental Management and Assessment. We are the global professional body fore individuals and organisations working, studying or interested in the environment and sustainability.

This is a growing and evolving profession, and we are committed to supporting, encouraging and improving the confidence and performance as well as the profile and recognition of all environment and sustainability professionals. We also help and support public and private sector organisations, governments and regulators to do the right thing when it comes to environment and sustainability related initiatives, challenges and opportunities.

We work to influence public policy on environment and sustainability matters. We do this by drawing on the insights and experience of our members to ensure that what happens in practice influences the development of government policy, legislation, regulations and standards. We are the professional organisation at the centre of the sustainability agenda, connecting business and individuals across industries, sectors and borders.

We are committed to equality of opportunity. Anyone will be considered for a role within our business and we will welcome applications from all candidates regardless of background. Over the last year we have put a significant amount of work behind ensuring that our jobs are accessible for all and that we are nurturing an inclusive and diverse culture. We are also delighted to have achieved the official status of being a Great Place to Work.

An exciting opportunity exists for a Senior Marketing and Events Officer whose job it will be to work closely with the Head of Marketing to help deliver an annual engagement plan including the delivery of digital and in-person member events and deliver marketing campaigns for our members with its aim to increase satisfaction and encourage member retention. The role will also be responsible for supporting with the delivery of our Connect programme; our annual members conference, and to help support the development and expansion of partnerships with industry leading events to increase our company's profile.

The role:

Key Responsibilities and Accountabilities:

You will be responsible for the following activities;

• Help plan and deliver a programme of internally-led events, both digital and face-to-face.
• Ensure that the engagement plan delivers on our business objectives while pulling together a seamless experience for our members.
• Help to deliver the annual, online, global members' conference by planning the project inclusive of logistics and agenda, and being a core part of a project team to deliver a conference that will increase satisfaction and retention, and showcase our diverse profession.
• Coordinate marketing campaigns to promote our webinar programme, including putting the webinar registration online, creating a promotional plan, and providing feedback from members after the webinar to support the development of the engagement programme. The webinar series includes stand-alone policy and practice sessions, member only series like How To and policy consultations such as the Environment Bill.
• Build relationships with industry event producers to help increase our company's profile in line with business objectives through mutually beneficial working agreements, or contras. This includes researching current industry events, working with the senior leadership team to establish priorities, building relationships with event organisers, creating partnership agreements and coordinating our company's resource to deliver the agreements.
• Help to act as brand guardian, ensuring that brand guidelines are adhered to across marketing platforms and materials, review and update branding resources and make any suggestions for change.
• Work with the Head of Marketing to help deliver effective marketing campaigns to support our company's objectives for retention of new individual members, the sale of training courses and other partner activities.

The Candidate - Qualifications & Experience:

• Proven experience in planning and delivering effective marketing campaigns.
• Proven experience in planning and delivering successful online digital and in person events or projects.
• Experience of working with a broad customer base or membership.
• Experience of using digital platforms to engage people. Must be comfortable and not phased in using technology for live events.
• Knowledge and/or interest in the sustainability sector would be a distinct advantage

Person Specification

You are most likely currently working within marketing, communications or events and looking for a new challenge to further develop your skills.

You must have a good understanding and proven experience of planning and delivering successful digital and face to face events or projects, and working with a broad customer or membership base. You will have the ability and some experience in helping to produce marketing plans for events, and a desire to play a positive part in the wider marketing team. We are a small and passionate marketing and events team who are focused on making a difference within the sustainability sector. This role would suit someone who enjoys carrying out a variety of deadline driven tasks on multiple projects, likes dealing with customers and is technically comfortable using digital platforms.

Essential to this role;

• Is someone who has outstanding co-ordination and organisation skills and excellent attention to detail and the ability to consistently deliver on administrative tasks.
• Has intermediate to advanced proficiency in Microsoft Office, Sharepoint and Microsoft Teams and other digital platforms
• Has the ability to work independently, be a strong team player, have proven experience of developing strong relationships and be able to communicate at all levels within the organisation and externally.
• You must be a methodical worker who thrives on a busy workload, can work on your own initiative, is decisive and enjoys solving problems and can think on your feet. You must have a desire to produce high quality work and continuously think of improvements.

You will ideally also have an interest in sustainability as this is central to our company.

Place of work:

As this role is UK home based it will be essential that you have reliable home broadband and the ability and motivation to work from home with reduced supervision but as part of a team. There will be the requirement to attend face to face events and also staff meetings at various UK locations. Candidates must therefore be based in the UK, ideally in the Central Midlands area and be able to occasionally travel within the UK – all travel can be expensed.