- Manage front end product marketing activities, from trends and market segment analysis to Voice of Customer interviews to needs requirements definition and concept development for our Thermal Transfer printing products (TTO) and consumables
- Develop strategic marketing plan to drive TTO product strategy, including market segmentation business case analysis, functional requirements, positioning and pricing strategies and maintain the TTO and consumables roadmap demonstrating your plan
- Be an applications subject matter expert for TTO and its consumables-based products and technologies to identify disruptive technology and business opportunities
- Interface with R&D, Advanced Manufacturing, new Product Introduction teams, global Sales, and customers to translate market and customer needs into innovative TTO coding solution sets while articulating meaningful value propositions
- Promote the TTO and consumables product line by frequent communication with the Sales force and through generation of useful tools
- Perform Business Development activities in support of present and future customers and underserved markets, including by considering and prioritizing customization requests
- Minimum of 5+ years product marketing experience in a B2B company
- TTO or coding and marking industry experience, a plus
- Bachelor's degree preferably in Marketing, Business Administration, or a Technical field. MBA is an advantage
- Track record of developing and launching new products as well as supporting existing products
- Ability to think strategically about product and business issues
- Strong business analytical skills
- Ability to work within a multidisciplinary team
- Excellent communication skills to all levels within a global company
- Collaborative entrepreneurial spirit
- Winning through customers
- High ethical standards, openness and trust
- Expectations for results
- Respect and value people
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Description
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.
Be part of the Product Marketing team planning future Thermal Transfer Overprinter (TTO) products, defining the product managing portfolio through the full product lifecycle, as well as manage the portfolio of consumables and spares.
Be the market, customer and application champion closely collaborate with design teams that are exploring new technologies and creating innovative ways to deliver product marking and traceability solutions to our customers.
What you will do:
What you need to have:
You'll only be the right candidate if you are aligned to our values and culture:
If you believe you match our values and have the experience we're looking for, then apply We can't wait to hear from you.
All qualified applicants will receive consideration for employment without discrimination based on race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age and genetic information.
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