- Our values
- Key initiatives and programs include:
- Believe for People, focused on diversity and equality for all people and working towards a
- more inclusive workplace
- Believe for Parity, whose goals are true equality between women and men in the workplace
- and to fight against discrimination
- Believe for Planet, which operates as an internal think tank on environmental issues. Their mission is to limit the carbon footprint and any environmentally negative impact of the company and its employees
- With equality in mind, TuneCore and Believe partnered with leading entertainment and media analysis research firm MIDiA Research for a groundbreaking study on the underrepresentation of female creators in the music industry. The study, BE THE CHANGE: Gender Equality in the Music Industry 2023, sheds light on the challenges and experiences of women and uncovers why there is a wide disparity between male and female creators. 2021 was the inaugural year for the report and it is updated annually. Our intent for this study is to inspire meaningful change in the industry.
- Recognition and Awards:
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Director, International Strategy - London, United Kingdom - TuneCore, Inc.
Description
Director, International Strategy & Operations
Reporting to the Vice President, International, this is a great opportunity for a highly driven, self- motivated individual to support the planning and delivery of global strategic initiatives, which result in scaling international growth and expansion for TuneCore. This role is ideal for someone looking to join a fast-paced, rapidly growing company, who can support leading TuneCore into its next phase of growth.
This person will act as the right-hand to the VP, International; supporting global strategy and planning but also operationalising the creation, communication, and execution of key initiatives in a scalable, measurable and impactful way. S/he will support all aspects of international market development – from initial research and analysis, through to entrance and expansion into high-opportunity markets – as well as help to develop a deep understanding of the voice of the customer.
S/he is data-driven with a proven track record of using an insights-led planning approach. They will be willing to experiment, take risks and move quickly. S/he must have strong analytical, written and verbal communication skills, an entrepreneurial spirit, the ability to both lead and roll up his/her sleeves to get the job done. A passion for music and technology is a must, and strong cross-functional collaboration skills are critical, as are strong relationship-building skills, with an ability to interact with people across all levels and cultures – in addition to working with senior leadership, s/he will also work with our parent company, Believe SA.
Tasks + Responsibilities
The tasks and responsibilities of this position include, but are not limited to
Leading the development and execution of TuneCore's international market expansion strategy
Establishing an insights-led approach with the International Team, ensuring that strategy and planning are roadmapped based on business / customer requirements and priorities
Developing benchmark criteria to measure the efficiency and effectiveness of market development and localisation initiatives, ensuring suitable metrics are in place to measure performance and progress
Collaborating with leadership and management to execute and oversee strategic and business initiatives
Partnering with Believe Managing Directors in each market (Believe is TuneCore's parent company) to identify, propose, implement and optimise TuneCore's localisation programs.
Ensuring seamless collaboration and communication between Central Marketing and Country Managers, keeping both teams abreast and aligned on global and local campaigns and segmentation strategies.
Own analyses and reporting that provide actionable insights into metrics, issues and opportunities
Complement your quantitative insights with qualitative data, competitive analysis, customer interviews etc.
Build concise presentations that summarise your findings and lead to clear recommendations, share your work cross-functionally
Lead specific growth projects, informed by your analyses, from project design, to operational execution, tracking, and scale-up
Conduct data analysis, market research, and user research to identify opportunities
Partnering with Product, Marketing and Business Development teams to localise websites including language, pricing, payment and market specific product offerings to meet local market needs and increase conversion.
Working with Central Communication team on local PR initiatives.
Facilitating and ensuring excellent collaboration and communication with cross-functional
Central teams including: Communications, Product, Finance, Data Analytics, Customer Care and Business Development.
Communicating strategy effectively throughout the company
Some international travel (at least 10-25% of the time) is required
Qualifications
10+ years experience in a digital focused organization
5+ years international experience
Management consulting experience at a top firm, or a similarly analytical role at a fast-growth startup or technology company preferred
Savvy leader, capable of leading and influencing cross functional teams
without direct report accountability
Demonstrated experience gathering data from various sources and driving strategic insight
Demonstrated experience gathering data from various sources and driving strategic insight
Demonstrated experience executing projects involving various stakeholders
Analytical and structured problem solver, willing to get to the details and uncover key insights
Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment
Strong leadership skills with experience managing collaborative, results-oriented teams
Entrepreneurial mindset, willing to get hands dirty and adapt to a fast-paced work environment
Exceptional analytical and quantitative skills with deep knowledge of Excel
Excellent interpersonal and communication skills
Bachelor's degree required; advanced degree preferred
Additional Information
This role will be based out of the London, Believe office in Kings Cross or Paris, Believe HQ. TuneCore operates on an in-office and remote hybrid model (3 days in the Office in London/ 2 in Paris)
Other duties
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Working at TuneCore
TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are respect, expertise, fairness, transparency and our values include collaboration and innovation. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.
We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person's unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving.
We join with our parent company, Believe in supporting the company's Ambassadors program, made up of TuneCore team members stepping outside their roles to bring the company together on issues they care about, both local and global. These TuneCore ambassadors work towards the goals of communicating best practices, proposing and leading concrete initiatives and actions.
Music Biz Association, 2023 Bizzy Awards Leading Light Award Finalist
FastCompany Most Innovative Music Companies 2023 – Ranked #3
Billboard Women In Music Honoree: Andreea Gleeson, TuneCore CEO
Crain's Top 100 Places to Work in NYC 2022 – Ranked #49
Billboard 2022 Top 20 Music Distributors: TuneCore named alongside parent company Believe
Music Week 2022 International Woman of the Year: Andreea Gleeson, TuneCore CEO
Variety 2022 New York Women's Impact Report Honoree: Andreea Gleeson, TuneCore CEO
Billboard 2022 & 2021 International Power Players List: Andreea Gleeson, TuneCore CEO
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