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    Branded Content Lead - United Kingdom - Premier Christian Communications

    Premier Christian Communications
    Premier Christian Communications United Kingdom

    4 days ago

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    Description
    Subscriptions Acquisition Lead


    SALARY:
    £30,000 - £40,000 pa depending on skills and experience


    REPORTING TO:
    Commercial Marketing Manager

    To help people encounter God through Media.

    You will help build the subscriber base of Premier Christianity and Premier Woman Alive by creatively delivering data-driven marketing campaigns that successfully communicate their value proposition.

    You will lead multi-channel campaigns to promote Print and Digital subscriptions, and manage the subscription funnel of new subscribers.

    Using data analysis to review and inform your decisions, you will test and try messaging and approaches to achieve your acquisition targets.

    You will contribute to overall subscriber growth in collaboration with the Subscriptions Acquisition Lead.

    Create an acquisition strategy using market insights to increase brand exposure, affinity and leads.

    • Optimise acquisition strategies to deliver the best types of subscribers (i.e. customer lifetime value, overall net growth).
    • Work closely with the editorial team to understand content coming up and incorporate into acquisition strategies as appropriate new subscriptions.
    • Establish strong in-bound marketing journeys via our online Content Gating system.
    • Draft compelling copy and communicate brand propositions in a way reflects the value of the brand and a subscription.
    • Implement and manage acquisition campaigns in Premier's digital marketing platform, including email, lightboxes and content management system.
    • Analyze all campaign performance against goals and objectives and provide campaign results to stakeholders.
    • Promote Subscription brands across Premier's media channels: Radio, Digital, Email, Podcast, Print Ads.
    • Monitor Key Acquisition Metrics: New Subs, Conversion rate, Mix, Registrations and achieve key targets in these areas.
    Bachelor's degree in Marketing, Business, or a related field, or equivalent expertise gained through experience.

    • Minimum of 5 years' experience in subscription marketing, preferably within the print and digital magazine sector.
    • Proven track record in planning and implementing successful marketing campaigns.
    • Strong understanding of digital marketing channels and strategies.
    • Proficient in various software used for market research, data analysis, and customer relationship management (CRM).
    • Understanding of Christian audiences and market
    Proficiency in devising and executing marketing strategies to increase brand exposure and affinity.

    • Analytical skills to assess campaign performance, monitor key metrics, and make data-driven decisions.
    • Experience in promoting brands across various media channels and managing subscription funnels .

    PERSONAL QUALITIES

    • The post-holder will work in a Christian environment therefore it will be necessary for the post-holder to have respect for the Christian faith, its values and be in sympathy with our organisational aims.
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